Yes sir, that is correct. But as of 2012 ending, we were not on bottom. Actually, the summer issue of 2012 was the #1 selling magazine in walmart nationwide! This is a huge whole and I am seeing some daylight! See this thread for more info!

http://texasfishingforum.com/forums/ubbthreads.php/topics/7618028/1

Thanks, BRAD

Im sorry. Are you talking about BASSIN? Have you read an issue of any from 2012 or the first 2 of 2013? They used to advertise for their own tackle shop, www.freshwatertackleshop.com ,but when you buy all those "outdated baits" from other tackle shops, they dont come with free shipping. Even back in the day that was a good deal. But we are out of YUM now, and have a variety of other products for sale. But only advertise that in the magazine when we have room. I ask are you talking about BASSIN, because it is 68 pages, not 20. Thats over 3 times larger than what your talking about, so you may not be talking about the same thing I am. Let me know, because I am interested in knowing if we are talking the same.

BRAD

Not a good magazine. Pay $5 to look at ads and poor reading material.

Advertising is what pays for any magazine, good housekeeping to BASSIN. BASSIN is under 40% advertising. That is well below industry standard!

BRAD

If you are referring to me then you are right I don't have a subscription. I usually pick one up at Wal Mart. I have done that the last few years when I saw it. I usually read them and then drop them off at a local library so others can use them.
I have read the last few and they left me not as satisfied as I once was with the magazine. Not gonna say much more than it was not a good fit for me. Not a big deal as I am sure you have many happy customers. I wish you well in your efforts and appreciate the response.