Get used to it. They sell you what they want you to buy by dicontinuing lower cost reels and giving fancy names and endorsements to higher priced products that are no better. Some guys think that because KVD uses or endorses a reel, it's gotta be better. Maybe for him it is but maybe not for you. In any case the price goes up and you buy something because nothing else is available in your price range. Reels, poles, boats, motors, sonar, baits, ect. It's all the same scam and the guys that " have to have it" because KVD or some other pro uses it, causes the rest of us that can catch fish without all the fancy [censored] pay more for everything.
Ask yourself this. Can I catch fish with a 20yr. old boat that only goes 50mph, 4 poles and reels, a simple sonar or graph, and 1 tackle box with baits? No GPS, iPhone, iPad, side looking sonar, cell phone, radio. If you can't then you're missing a lot of basic skills.