I understand Bass Pro not wanting to do it. But how can a small tackle shop not help out Customers that are willing to spend Money with them. You know their gonna get theirs when they send it in. I just cant figure that out. I guess they just dont need the Business.

Why should SWP be the saving grace for bad customer service from the bigger companies? They make no money off a deal like that so why should they support you buying a rod from BassPro or Academy and then returning it for you when those companies wont? When they "turn down" your business, they are trying to tell you "Hey, if you had bought it from me, you could expect the great customer service that we give, but since you bought it elsewhere, by me returning it I am telling you to continue shopping with BassPro and not with me, but when you have problems with the bad customer service at BPS, bring your problems to me". SWP is just about the only place I buy gear at. In fact, I just returned a Falcon Cara that broke this weekend, I bought it Friday and it broke Saturday at Fork. Took it in, Raphael gave me a brand new one off the rack. I paid $10 to have them mail it back and get a replacement. When you use those bigger companies, expect to get screwed on the cost and then screwed on the service. But certainly dont expect a smaller store to make up for your mistake of taking your business to their competition.