Looks like HD is murdering itself from within. May be time to buy a few vintage bikes and store them away for a while.

“ Harley-Davidson motorcycles have faced a sharp decline in perceived value among bikers since his arrival, said Terranova, who ran a Harley-Davidson dealership in Colorado for over 40 years.

"A vintage Harley valued at $30,000 just a few years ago is now getting only $4,000," said Terranova.

"People don’t even want to be associated with Harley anymore," he added, expressing his opinion.”

https://www.foxnews.com/lifestyle/harley-davidson-woke-accusations-sturgis-bikers-breaks-heart

go woke go broke.

The association with HD is alive and well here in E. Tennessee... Dan

They're getting bashed pretty good at Sturgis I hear.

Good, hopefully all companies who takes a similar stance fail too.

"...others are removing the Harley-Davidson name from their motorcycles."

Now that's really taking a stand.

I think you got a nice one. Love the new Indians

First I've heard of this. Curious what statements that guy has made or policies he has implemented.

All of the Harley and the fake harleys have taken a beating for sure, I see bikes that would have been 30k going for 10k

Odd you motioned this...I read an article today stating this very thing.

We had a stretch where we were losing 10 plus riders in
Fatalities a year. Now it’s tapered off. I don’t feel I see as many bikes. I wonder if the decline in driving skills by the general public is pushing people out of riding.

Seems like I see a lot of chopper types built over the last 20 years being sold for what the engine is worth.