He clearly knows it is unwatchable, that is why instead of promoting the fishing going on live (which should be the primary focus) he appears to try to deflect from the onslaught of commercials and slow fishing. He is trying to instead persuade you to watch a video of interviews I guess from the jewelry booth, Scentsy candles, and hot dog vendors and the rather small part bass plays in the economic impact of a festival that has been already established for more than 15 years they are piggybacking off of.