Did I see that right? Is bass is sponsoring itself for this tournament? If you sponsor yourself is that actually sponsored? Very strange...sponsored by a video game they are pimping. I wonder if it is because nobody would give them money for sponsorship. I wonder if the next elite derby will be sponsored by bassmaster the magazine. It’s all very confusing.
Dovetail Games is the sponsor for the Sabine tournament. My guess is, by them committing to and paying for a sponsorship deal for this tournament was a way of trying to help them gain the exclusive rights to develop the game using the B.A.S.S. brand. Imagine that, BASS is going to have a steady revenue stream from the game, and are already gaining revenue from sponsorship deals due to the game and it hasn’t even been released yet. It seems life is good at the bass anglers sportsman society. I imagine the anglers who are good & fortunate enough to be fishing the Elite series are looking forward to having their name and likeness along with their sponsors brands being represented in this new game! Sponsorship and Brand Gold!
“...was a way of trying to help them gain the exclusive rights to develop the video game...”
Kinda tough to have multiple developers develop a video game. Honestly, never heard of co-developers making a video game. I’m not even sure how that would work and I don’t think it’s possible. The only option is to have an exclusive developer, in my experience.
Bass is going to have a revenue stream, and it will last as long as the game sells, which will be anywhere from a month to six months with maybe a bump at holiday. If it’s an annual release (like Madden or FIFA) it will be a recurring revenue stream. But, unless you know something no one could know without being directly connected to the deal, there is no way to know if this is “already gaining revenue from sponsorship deals due to the game...”
That’s not typically how these things work. The promotion of a licensed video game is in the best interest of the licensor. The forward-thinking licensor (for this type of thing, a video game) will promote their own product at the expense of other sponsorships (similar to a TV network spending a quarter of a commercial block advertising their own TV show and not an advertiser’s commercial).
I highly doubt (based on my experience with such things) Dovetail is “paying” for a “sponsorship deal” to gain exclusive rights. Usually these things are a revenue share type deal, but I could be wrong. Why do you think this is the case?