There’s a bill d. Clip where he actually says “to take the guess work out of color selection, I use the color selector” I don’t think so

Sorry if your offended by criticism of the chosen ones and the anointed ones, just my opinions no reply required

If you want cheap baits, there’s plenty made, nobody is forced to pay high prices. That’s my opinion and I don’t care if you want to hear it or not. Don’t start a thread if you don’t want responses.

Should have kept your opinion to yourself if you can't take the heat.

Gurber; I know where you are coming from and you want a honest review of baits with a success rate. Not many companies can give you that assurance. This is why I go with custom builds. I don't sell very many and it takes a few days to produce; as I have nothing in stock. I build them as the orders come in and truly believe they are the best I can produce to catch fish. To me it is more about success rate than making money; as you get what you pay for with an OLD School touch.

+1

He posts the goofiest stuff on the forum.

I would be surprised if the lures even cost 10% to make, depending on the size of the manufacturer and type of lure. On the positive side for you, there are plenty of places that you can order blanks and create your own really cheap if you have the time.

Sorry Steez retail is around 36% on fishing lures, 40% on terminal tackle and 28% on reels and rods.
Been in the biz as a retail buyer, factory sales manager, and manufacturer rep. Those are all good profit margins in today’s times.
Electronics run about 25% margin. This may higher on smaller specialty items like Optima but all major brands are about this scale.

Typically the manufacturers make the most profit by far.

I'm sure glad I never throw away a bait....😉 With the price of lures today I've sure saved a lot of money!

Funny thing is, I've got many, many lures I bought or were given to me as a kid, a bunch over 40 years ago, and they still work like a charm today. "Near Nothing's"...."Bombers"....original "Balsa B's" in several sizes....all kinds of Norman and Cordell crank baits....."Red Fins, "Chuggers," "Spooks," and Torpedo's of every size and color imaginable...etc etc etc. A bunch I retired many years ago eventually worked themselves right back into the rotation with a bunch never leaving it.

One other thing, adjusted for inflation/time I'm sure prices today, for the most part, are pretty much the same as they were several decades ago.

Such a friendly forum, and they say Texans are so friendly!

Not impressed with anything out of Japan, can’t see 3 to 10 times the price for it either!

Man’s entitled to his opinion!

Yep. Guys like me fought for guys like you to be able to express your “opinion”.

Thank you grateful for that!

Yep, because of competition, is hard work making a profit in any business.