Not better but equal. I taste no difference in shredded cheese between any store and other brands. HEB tortilla chips blow away the others.

Might be where they are made and how fresh they are. I swear Molsons and Rolling Rock taste better closer to source.

Brookshires tortilla chips taste as good or maybe a little better than Doritos.

Bps Senko are more durable than Yamamoto but have the exact same flexibility after you work them to release the salt and cheaper to boot.

Pretty much all the HEB stuff is good that I've tried

HEB jalapeño sausage

This ^^^^^^ and they are 1/2 the price.

They have Fritos, cheetos, and Doritos but their generic brand, all legit!!!

Doritos SUCK

+ their tamales

All things HEB and Hill Country Fare are awesome. I'm tired of there not being HEB's in DFW and I'll neck punch the first person that mentions Central Market, no it's not the same thing.

HEB brand Allegra.

I can’t say I’ve seen “superior to” but some instances of equivalent.

I used to buy cereal in those bags from ALDI and some were pretty close.

We don’t have HEB though so maybe I’m missing out.

I just the opposite I find very few heb brands I'll try a second time.
I took a bag of heb kettle chip to our club fishing tournament, ended up taking half the bag home/ Sixteen men didn't finish off a bag of chips in 2 days? My wife didn't like the either.

A month ago, I outfitted my boat for night fishing.

The Hyper Tough (Walmart brand) portable, rechargeable LED headlamps and work lights are very good quality.
Their truck LED off road lights and auto LED strips are better than average, but their rechargeable LED lights/lamps are very well constructed.

Agreed. watch a video sometime of how much research they put into just their toilet paper. Its amazing.