Cuts to the GoPro fishing program began in late 2018/early 2019, as we scaled back from the spending 2013-17. The fishing program still remains but the recent changes will certainly have an impact inside of sports marketing as a whole. None of this is breaking news by the way. A number of brands both endemic and non endemic have begun cuts to their fishing/outdoor programs. No one will be immune from this moving forward. It will affect all properties and anglers on some level.
That’s true, the question is, if a brand is going to cut expenses but still allocate money to a tour, do they go with a long established and proven tour that consistently delivers, or will they go with a startup that has pranced around acting like some type of [censored] unicorn with over inflated ego’s that has a highly questionable following. Time will tell, but if the likes of JM is cutting advertising expenses, my bet is he will throw what money he does allocate behind the one that’s delivered for him year over year...
Oh dear, what will they be calling the BPT next year?
