Sounds like this is going to work out just fine for everybody.

MLF doesn't need the outdoors type sponsors because they are catering to housewives.

So Bass Pro, and other major outdoor sponsors will be able to send more money to the B.A.S.S. Anglers and MLF will divvy up the dollars from Tide, Summer's Eve, Tampax, and Secret amongst the MLF fishermen.

This is a huge net win for the Pro-Anglers. Beforehand all the same dollars were being stretched across 3 tours.

y'all have me so confused I don't know which jersey to wear while reading all this.

Lol, the one with the 15% off logos will be fine...

y'all have me so confused I don't know which jersey to wear while reading all this.

I haven’t heard anything about Johnny Morris being a stakeholder in MLF outside of his multiple companies being huge supporters through sponsorships. That’s in the past. There is no doubt through his sponsorship contributions he wields and deserves a certain amount of influence, which I think may have been abused in some situations. Like exclusivities with his brands, etc... but it is looking like the relationship between FLW/MLF the brands under his ownership are coming to an end, which is going to be a huge blow to MLF if it’s a 100% abandonment of all his brands from that circuit. This is what happens when you have 2 multi billionaires (JM & SK) having a my thing is bigger than your thing pissing contest. In this case I predict the bigger of the 2 in terms of $ will be the loser and actually has the most to lose. I would argue that Johnny Morris and companies has enough sponsorship power to severely impact the MLF bottom line, and that will hurt the investor anglers more than the majority owner. It will be interesting to see how the white river marine group and the anglers fishing under that umbrella will be impacted.

On another note, I have spent some time having a look at that other message board, and following that most recent YouTube video put out by one of the anglers being ripped off. In the case of that other message board, i must have been busy using multiple persona stirring the pot, as a message talking about that anglers video has recently appeared and it’s driving those MLF defenders assigned to that platform nuts. I was also busy creating 100’s of other personas to leave individual messages of support on that video he posted, and even more individual accounts, over a thousand at last count to sign his change.org petition.

On a more serious note, being someone on the outside looking in, it sure appears that there is an abundance of incompetence working at, on behalf of, and managing the MLF daily affairs, including its acquisition of FLW. How they could not see this coming a country mile away is incomprehensible. All those involved in denying or advising ownership that these things would not impact the MLF business reputation with anglers, sponsors, and fans alike should be in the process of being shown the door. I strongly suspect this is just the beginning as more and more sponsors receive feedback from their customers, sponsored anglers, and review reliable data as to the viability of getting a ROI in their invested sponsorship and advertising $ thats connected to anything MLF.