.after a year, only two pros left the to go back to B.A.S.S. and their places were immediately taken by two of the biggest names from FLW....the fact that 97.5% of the MLF pros did not leave ought to tell you something...
after 40 years,BASS was only able to secure 35-40 hours per year of TV coverage for their anglers and with their format only the top 3-4 anglers ever got any exposure....and exposure is what an anglers sponsors pay them for.....
MLF was already ranked as #1 outdoor show and this year the MLF anglers will receive 850 hours of TV coverage and with the MLF format,almost every angler and their sponsors get TV exposure....if you are trying to make a living as a professional fisherman and trying gain exposure for your sponsors,it's a "no-brainer" as to which tour offers you the best chance for exposure....and why 80 of the top pros from both BASS and FLW left to join MLF....
has anybody watched the recent 2 hour shows on Discovery channel.....it not only features ads for industry sponsors but ads for many non endemic companies...and that is why their fishermen are no longer "fishing for the own entry fees"....
with the huge growth in high school and college bass fishing teams,the bass fishing audience is surely going to have huge increases over the next few years.....

.after a year, only two pros left the to go back to B.A.S.S. and their places were immediately taken by two of the biggest names from FLW....the fact that 97.5% of the MLF pros did not leave ought to tell you something...
after 40 years,BASS was only able to secure 35-40 hours per year of TV coverage for their anglers and with their format only the top 3-4 anglers ever got any exposure....and exposure is what an anglers sponsors pay them for.....
MLF was already ranked as #1 outdoor show and this year the MLF anglers will receive 850 hours of TV coverage and with the MLF format,almost every angler and their sponsors get TV exposure....if you are trying to make a living as a professional fisherman and trying gain exposure for your sponsors,it's a "no-brainer" as to which tour offers you the best chance for exposure....and why 80 of the top pros from both BASS and FLW left to join MLF....
has anybody watched the recent 2 hour shows on Discovery channel.....it not only features ads for industry sponsors but ads for many non endemic companies...and that is why their fishermen are no longer "fishing for the own entry fees"....
with the huge growth in high school and college bass fishing teams,the bass fishing audience is surely going to have huge increases over the next few years.....

The narrative that no one's watching is simply untrue, as is the narrative that it's housewives and not anglers. The data is clear and not based on opinion or comments on forum boards and social.

At some point this will subside as the topic of conversation and everyone will get back to fishing and watching fishing on TV and enjoying themselves.

Mark, you know the numbers dont you? Do you know the numbers for BASS and MLF? The ones I saw looked like MLF was barely above BASS in viewership. Is that true?

Mark, you know the numbers dont you? Do you know the numbers for BASS and MLF? The ones I saw looked like MLF was barely above BASS in viewership. Is that true?

the fact that 97.5% of the MLF pros did not leave ought to tell you something...

Yes, I know the MLF numbers but I haven’t seen BASS numbers in 19.

Dang Mark didn't know you were doing marketing for MLF I bet those analytics are pretty tricky as someone with a background in these big data sets I have a single question what percentage of these 900hrs of TV have legit viewers? I know most aren't gonna watch every bit of it? at what point will the ROI go down on buying so much tv time with few watchers?