Nobody tell Kap that Nike was the Greek goddess of victory and that the Greeks owned slaves.

There's a lot you have to look at and consider, and market cap would certainly be a part of the equation. Under Armor is a far riskier investment, and you should be paid for that risk (not that you are in the case of UA, but you should be). Their standard deviation is double what Nike's is. Nike gets you a track record of solid, long-term growth. UA has a very short track record, and most of that record is wiping out wealth. It's still a big question if they will ever recoup those losses. Nike pays a dividend - and has for like 40 years. UA pays nothing. UA's uncertainty going forward is *much* larger than Nike's.

To say UA has out performed Nike is looking at a tiny, distorted, part of the pie.

For my serious money, I'll take Nike everyday over UA. That's strictly from a financial perspective - I can get why someone might not want to own a particular company for some other reason.

Obama just ordered a pair of Air Kaepernicks for him and his husband Michael:

up

Kap.... just needs to go away... maybe get hit by a Nike truck

Kapperdick complains about shoe to Nike. Nike pulls shoe. Kapperdick must have some serious dirt on Nike.

And the creepy porn lawyer gets tried for blackmailing Nike.

This confirms it...I will not use your insight for investment decisions.

Nike sux anyway