We rolled out our new website yesterday. Same web address. Through Friday, you can save 10% off your order when you enter the code "NEWSITE10". You will also notice that our shipping charges have decreased significantly. Hope you guys will enjoy the new website and will have a much better online experience.

New Photos. We hired Angler's Choice Photography (Brian Harris) to retake photos that were not previously clear. Brian did an excellent job on all of our new products and made our old products come to life.

Streamlined Checkout Process. The old checkout process was difficult and required customers to go to Paypal to complete their orders. The new process is quicker and gives customers many more options to complete their online orders.

Shipping Updates. We wanted to be able to offer our customers options rather than charge a flat rate. We now have negotiated rates based on accurate shipping weights. Customers are saving over 50% per order on shipping through the first 24 hours.

Credit Cards. Many customers did not have a Paypal account or preferred to pay with credit cards. We just couldn't get comfortable with processing credit card payments on our old site. With the new web host, we are confident your information is more secure.

More and Better Information. The old site didn't have a blog for updates and also didn't allow us to send our customers information about the bait business. Customers may now get some e-mails with information about sales, new products and other developments.