He sure is. I am going to try that pretty soon. I saved a pic of his and the ones Carlos posted awhile back to use as a reference.

For some really nice bleeding effects use a red marker to bloody up an area on the lure then, dip an art brush in alcohol and shake the excess off...lightly brush over the red marker...the red will begin to run a little. Experiment around with the amount of alcohol and direction of the brush strokes...while the red is still slightly wet flick the lure and let the blood streaks run a little...once you get it down its a great bleeding effect.

Very nice

Colored marker pens can be used to make detail such as lines and dots on your lures. The trick is not to apply too much pressure and to let each stroke dry before going over the same line...otherwise your paint comes off on the marker. Using a clear inter-coat before using a marker helps avoid "erasing" your paint and afterward to keep the colors "set".

A pair of 1/4 ounce traps painted to imitate injured shad. I let the plastic craze and wrinkle then came back with a round detail brush to apply some red to the belly area. Ended up with a lure that looks like something took a bite out of it. I use them in hard bottom areas where bass are feeding on shad. Remove the back hook and jump them off the bottom allowing them to fall like injured shad. Bass will devour them...You'll get some really violent strikes using this method.

ok all you blood thirsty lurists out there. i tried a new method this morning. i think it has potential but needs some practice to get right. here's the first attempts on a couple baits.

I like it ...wonder how it would look if the blood was painted first then followed by a few coats of pearl white or an appropriate pearl color. Sprayed lightly until the desired bleeding effect was reached.

it definitely needs a misting to cut down the texas chainsaw massacre look. i'm going to do that on them before i do any clear coat. the other thing is the size of the red drop to begin the whole thing. those were done with almost a full drop and that's way too much red. a little of that goes a long long way.
also going to try diluting the red down to an ink consistency so it runs and try using a dropper to apply. might have more control that way but i do like the randomness of the red doing it this way.