saw variation of this on another forum....
Rapala came out in 50's and is only old bait i can think of still in use unchanged...
another would be plastic worm in the 60's and buzzbait in 70's....
Pop R is just a variation of the old Heddon chugger that i remember from late 40's/early 50's....

Are you talking about Rapalas Floating Minnow?

The Pico Perch has to be one of the oldest baits still in production. I believe the came along in the 1930's. It was one of the first lures that I used as a youngster in the late 60's. Still have a couple as mementos in my grandads old tackle box.

Great memories!

In Line Spinnerbaits... Haven't used one in years but they're still on tackle shops so someone must be buying them... Mepp's, Rooster Tail, Panther Martin's were the the one stock in my area growing up... Dan

Old baits that I still use on occasion are...

Poes RC-1. Killer little square bill. Fork bass would hammer it bouncing off the wood back in the day.
Rebel Super R. 4-8' range that still produces.
Rebel Pop R. Been around forever. Used to kill the bass up in Chalk Creek on Livingston.
Bagley Honey B.
Creme Scallywag 7" worm. Still put these into play and they produce.

yes.....

Jitterbug

I would say Zara spook. Preferably with some glitter and marker mods to the side.

I am with Jack. Super R’s are my go to crank bait. Cordell Hot Spots are still good lipless baits. Black and silver Pico Pop was my top water bait.

Bill Lewis Rat-L-Trap

bomber water dog

jigs, pretty sure they have been around since moses time.

spoons

whole lot of old lures still around, a lot have had some tweeks over the yrs. tho

Can't argue with that!....in fact, Moses himself was actually caught by an Egyptian woman fishing a jig in the reeds..

Probably cause they catch anything that swims.

Smithwick Devils Horse dual prop still being made.