Thanks for all the advice so far. Keep it coming!....Chris

Make the box Chartreuse in color . That will catch ever bass fisherman's eye.

So when should I expect my cleaning kit in the mail lol ?

Image! Show a bass fisherman in his boat using the product

two questions:

How much does this cost?

How is it different from the vinegar based Windex that Humminbird recommends?

Delete the "sonar and GPS 2.7" means nothing to most buyers they need screen cleaner. Delete the approved logo from the front move it to the top or back to be seen when a buyer picks it up to observe the product. This will allow you to dip the yellow swoosh and enlarge the "Wave away" logo and "screen cleaning kit" fonts along with the pictures. although you are working with mm a little is a lot. By reference of graphs pictures a buyer knows what screens you are advertising it cleans, but I like the other references at the bottom.
As for colors I am not sure how you get away from the Blues? The Wave Away logo fits as blue. Maybe play with the yellow to lean a little more to yellow/orange and fade the light blue a touch closer to white? Maybe change the cap on the bottle to yellow so bottle is not so washed out? Again subtle changes make a difference in look. That is my .02 Hope it helps
P.S. I turned a group of guys on to this years ago and all think it is the best thing going. Good luck

Here is a good example


The first was the original packaging and the second is what they went to so it would stand out on the aisle. Imagine the difference from 10-15' away

The funny thing is right before I saw your post I asked my graphics guy to give me a design with flat gray, flat black and lime green. I'll post some pics of the proof when I have it in a few days.....good idea!

I'm a huge fan of the TV Show Shark Tank too. I was thinking of this exact product while racking my brain about my own package revision.

Thanks for the question. I've never used the vinegar based Windex. I can say that I've never had a bad review about our cleaning solution. A good attribute that Wave Away has that I assume Windex doesn't have is that Wave Away is a no drip solution. It works really well on Sonar Units with water spots that are "baked on by the sun". I normally spray a little on my sonar screens and let it sit for a few minutes before wiping off.

Our 1.5 sized kit retails for $9.99 and the 2.7 sells for $14.95. Each kit comes with a bottle (either 1.5 or 2.7 ounces), a soft cleaning cloth and a drawstring bag to keep it all together.

-Chris

Chris, I think you might have over designed it a bit. If it was 2 smaller bottles with a smaller cloth between them on a peggable card, or just one bottle and the cloth it could be out posted on a clip strip, shown with the marine electronics or displayed on a power panel/sidekick. The packaging speaks to it being a big item in my view. In retail space is money. I do not think you need to develop a PDQ, that is just going to drive your costs up.

Tom

I have bad eyes, my glasses are dirty, and I have a small iphone so the picture is really too small for me to make an opinion on
With that said I would need several samples before I could make a decision.



Seriously though Im a firm believer if it aint broke dont fix it, I like the colors, layout, direct and to the point if the sales are not up to your standards look at where its located in the store, one of the best places to be is by the checkout line, impulse buy .
Remember location location location is everything

Honestly I think it looks great like it is, and I'm considered a "millennial."

Have you ever considered going to a half labeled half transparent box? With your flat black and lime green configuration it would look really cool to have a dark upper box with bright lettering that cuts to a transparent (or at least what appears to be transparent) section at the bottom of the box where your bottles, with the sonar units and the pros behind them jumping out at you, are visible. I have always thought that Meguiar's car wax kits' packaging were works of art (see picture below). And, not gonna lie, I bought theirs first because the packaging looked so much better than the others next to it. I like transparent packaging because you can see the size of the bottles, that it comes with a rag and a bag, and you don't have to read anything = less text needed on the box. I think if you just had "Sonar Screen Cleaner" in the largest letters the box will allow up top in bright lime green over that flat black, with your Wave Away logo in the top left popping out of the wave design like you already have on your current box, with a seemingly-transparent bottom section where people can see everything in the package, and all your text and pro's quotes on the back, you'd have a really sharp looking package that catches attention and lets people see the contents without ripping the box open.

Thanks for the input. I had already been leaning towards a cleaner look. What do you all think about the package proof below? I'm not really sold on it so feel free to be really honest. Thanks....Chris

I do not use code scanners so it seems way too prominent on your packaging. Why do I need more information about your product if I have it in my hand? The "works great on sunglasses" is useful info (already located on the packaging) but again it screams of "as seen on TV" marketing. The grey master background is pretty dull, try one of the blues from your logo. 2.7 oz. proudly displayed - translated - about enough for three cleanings and I am out. Likely not a buyer of your product but packaging would not encourage me to become one.