Awesome! Thanks all, I was definitely not keeping the rod low but was not doing a full T-rig hook set either. I'll change rods and my retrieve and see how that works. Thanks a ton!!

P.S. I have 12lb florocarbon on that setup, you think mono would be better to allow a little more "flex" in the line?.

Same thing happened to me couple days ago. Some days the fish arent fully committed to eating the bait or perhaps I was horsing them in a little more than usual that day. I use a 6'6" medium g Loomis for my square bill with a fast tip and have landed more fish on that than any other rod.

A whole different subject. I like mono ... 12 to 15 #

It was the way they were eating sometimes especially fall or when there is a bunch of bait they won't really eat it they'll bump it and you will catch a hook on the edge of the lip.
Try a different color or ad a feather hook. Or different bait all together.
You found the fish now you have to figure out what makes em eat.

Also a softer action or mono if you can get away with it may give fish more time to eat the bait.
With flouro or braid and a hard action you can feel to well and swing early.

Although everyone that mentioned a forgiving rod as a fix is correct, no one has mentioned how you are setting the hook. A crankbait with treble hooks only requires a slight pull to set the hooks. A hard pull or quick snap will widen the hole where the hook penetrated and make it more of a possibility for the fish to throw it.

hold the rod at about 45 degrees . That way when the fish bites the tip of the rod will load as the fish pulls, not you. Also try switching colors or switching to a silent version(if your using rattles, vice versa). Try replacing the front hook with a red treble, try the mark Davis stinger trebles. Just a few ideas

Medium Rod sweeping hookset Rod low constant reeling to keep pressure up. You can also sweep your Rod back as they jump to keep pressure on the hooks

Good deal guys, sounds like it was all me. I must have been hauling them in too hard. The color was the only thing they would hit as far as fast moving baits, it was that or a T-rig. Thinking back now, I would have to give them a little extra time before setting the hook on the T-rig so that ties into what some of you said about how they were feeding. That along with my over eager retrieve sounds like a recipe for losing a bunch of fish.

switch out the hooks

Change your hooks out. Cheap hooks may be flexing, try 2x strong hooks.

Hooks made a huge difference for me up sizing the back hooks and bending them just a little. I do get hung up a few more times but I don't lose the fish like I used too.

Change rods and either color or size of the crank bait or both size and color.

What color underwear were you wearing, makes a big difference

Lmao!