Much better customer service if it breaks
Easier to use
More reliable, breaks less from what I have read and I have had multiple units with no problems, had 2 Lowrances and 1 broke
Imaging is equal, some will say Lowrance is better, some will say Humminbird is better
Talon Lures - high quality, hand tied lures made in Texas.
Team McRib - unable to get logo to upload