Sight fishing is the next level up. If you can see them, pretty good chance they can see you back.
Lure choice completely depends on the amount of gunk in the water. If it's pretty clean, they'll chase a sand eel 20 feet to hit it. If you're on the sand, use that. Sand pockets in grass get a hogie super minnow. Really gunky gets the weedless spoon called up.
Change up your jig head weight, if you're using 1/8, change to 1/16, if you were using a 3/4 oz spoon, try a 1/2 oz, I add red bucktails to all my spoons, it keeps them up in the top of the water better, and makes a little softer entry.
Try speeding up your retrieve, too slow gives them time to think about it, something zipping by can draw a hard reaction bite. Make sure you're casting out ahead of them far enough, never coming up from behind them.
Once you start to get a feel for getting them to work, it's hard to want to fish any other way.