Imagine a Pitcher throwing a Knuckle Ball in Baseball. It goes crazy. It floats all around with an erratic action and not a consistent spin like a blade. It will have it's place if someone throws it enough to get on some good fish that are feeding. It is the erratic action that catches my eye and not the fish. Just saying; fish it enough to put it at the right place and time to catch a big stringer. With any new bait you have to become a believer in it, have confidence in it and use it often to prove that it will catch fish.
Anything works when there’s a bunch of feeding fish.
Only in America can someone market a goofy idea and sell it.