Anyone know about vintage lures?

A buddy of mine has this and is wanting me to sell it for him. IT is a Smithwick Lures King Snipe new in the box, never tied on a line. Paint is perfect, no chippings, cracks, scratches, etc. . No rust or anything. A couple of questions I have.

What is the color scheme of this lure?
Any idea of value?
Is ebay good for selling a lure like this?

Any help is appreciated.