Basically all the Strike King guys have switched to Lews. Hackney, Montgomery, Niggemeyer, Rose just off the top of my head. I believe those guys switched last year.
I don't understand the above mentioned switch. Lew's doesn't make lures and Strike King doesn't make reels. KVD put his name behind Quantum reels. When he stops endorsing Quantum and starts putting his name on Lew's, that will be a switch. I am not really sure what reels Hackney, Montgomery, Niggemeyer and Rose use. If they switch from their present reel and go with Lew's, that too will be a real switch.
It is my understanding that the only way a touring fisherman can survive, is with sponsorship. The bigger the sponsor, the better sponsorship that is possible. That's why the fisherman, his clothing, his boat and tow vehicle are covered with sponsorship stickers. The same thing goes for racing.