What are a couple of your favorite fishing lures, for what species and why?

These are the baits that have produced for me over the years. These are my custom baits so there are a lot of years tweaking these lures to help catch Big Bass and big stringers of Bass.

http://texasfishingforum.com/forums/ubbthreads.php/topics/9225840/Custom_and_Tweaked_Tackle

My favorite lures for bass fishing are:
Spinnerbait. Moving bait that can be fished around any shallow structure, slow to fast and around any cover and larger heavier models in deep water.
Texas rig. So may baits for one of my favorite ways to fish which is flipping shallow. My favorite bait is the LFT CrawTube but you can texas rig worms, craws, creature baits. Basically any soft plastic.
Carolina rig. This is my favorite way to fish out for deeper structure although I have had success in as little as 2 feet deep. You can fish so many baits just like the Texas Rig. My favorite being a LFT Baby Creature but you can use worms, craws, centepedes, lizards, flukes etc. You can move them fairly quickly or just move them into structure like brush piles and shake them in place. You can carry so much area with them.
Those three technique's can pretty much cover the whole water column when bass fishing.

Like said above, i love fishing a spinner bait because it is an active technique that keeps you moving, just wish i could catch more fish with it.

TEXAS RIG +1 WATERMELON FLAKE OR RED SHAD WORM
CRANK BAIT

Black Zoom curly tail worm...Texas-rigged....fished just before dark. I have caught most of my big bass the 15 minutes prior to dusk on this black curly-tail.

The larger the worm - the bigger the bass

I love it!

Spinnerbait

Spinnerbaits or roostertails usually work for me

Silver/black Billy Bass and bill norman Rebel half back 1/2 oz. They catch fish

Cordell Hot Spot #1
900 series Redfin
slabs
flukes/sassyshad/cohoe minnows
Cordell Blue Striper

all in chrome/blue/black or chartruse

I can't believe how many people responded "spinner bait"!

It may be just my confidence with that lure, but I don't ever have much luck with one. I use it in windy and overcast conditions like you're supposed to....

I need to revisit it if you all re having such luck with it

Texas rig grape worm, scum frog and Rapala jointed minnow

Black Berkley power worm Texas rigged for Bass! That is always my go too when fishing or conditions are tough. Usually the 6" but sometime the 9" just depends but you can't go wrong worm fishing.

This may be a little too general but i like soft plastics. There are so many different ways to present them and rig them. They are a great go-to lure.

Frog, it's all visual and boy is it exciting!