...but maybe it won't. This is a difficult game to get into the way it is structured. It's very difficult to get into and stay competitive and financially viable.

I mentioned Bob Leavine up above. Remember that Barney Visser had the same alliance with Joe, and like Bob Leavine, Joe's tab ran Barney out of the sport...right after Barney scored a season championship. That says something.

I think the ultimate key to the team's success is how well they can leverage the Jordan name and brand to attract sponsorship. The hardest working people I know are the guys that sell these sponsorships. I wouldn't do that job for anything. I'd sooner move up to Alaska and attempt to forage for food through winter to survive - it'd be easier. That said, if they can do that well, I think they can attract the talent, get the results, pay their bills, and make it work.

Losing a big time sponsor like 5-Hour Energy and JG increasing your operating cost by 300% would be tough to overcome for any single car team. Gibbs comes off as a super nice guy and I'm sure he is but he is one cutthroat businessman.

And that is putting it politely I think.

This is true