Part Four: Evaluating Performance

When we’re testing a new model of Fishiding Artificial Habitat in a lake setting, we always let the fish make the basic decisions. It can be difficult to determine if fish really like a certain piece of habitat or not. When evaluating the effectiveness of artificial fish habitat, one important metric we use is something we call the allegiance score. In marketing, it’s similar to what advertising people refer to as brand loyalty. Simply put, this means the degree to which adult fish linger in, or hold onto, any particular piece of cover, and how reluctant they are to leave it. This observed behavior is graded subjectively on a scale of zero to five.....read more...