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Jan 23rd, 2013
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Toyota Announces MLF & FLW Sponsorship #13420117 01/29/20 03:54 PM
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machoblanco61 Offline OP
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Re: Toyota Announces MLF & FLW Sponsorship [Re: machoblanco61] #13420157 01/29/20 04:26 PM
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mcb Offline
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Great trucks! Great sponsors of the sport.

Re: Toyota Announces MLF & FLW Sponsorship [Re: machoblanco61] #13420160 01/29/20 04:28 PM
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Fishinfellow Online Content
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Are they still sponsoring BASS as well?


Thats my money fish
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Kris Winhold
Re: Toyota Announces MLF & FLW Sponsorship [Re: Fishinfellow] #13420215 01/29/20 04:58 PM
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rbspots Online Content
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Originally Posted by Fishinfellow
Are they still sponsoring BASS as well?

Announced on Sept 17 through 2023
https://www.bassmaster.com/news/toyota-extends-sponsorship-bassmaster-events-through-2023

Re: Toyota Announces MLF & FLW Sponsorship [Re: machoblanco61] #13420223 01/29/20 05:04 PM
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bbassfishes Offline
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Big-O? I'll hold my breath until he comes in with his insightful opinion. Of course he will be ignoring al questions with any validity thrown his way. Let's be strait on that before hand.

Re: Toyota Announces MLF & FLW Sponsorship [Re: machoblanco61] #13420232 01/29/20 05:08 PM
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boyd1002 Online Content
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Good for MLF.. im curious if Toyota is spreading out their advertising funds allocated to fishing across BASS and MLF or if they are bringing in additional funds.

My big question regarding sponsorship for fishing is related to viewership and the value. This will probably be a dumb question for marketing folks, as i am definitely not one. So we hear MLF go on and on about how many viewers they have and how they are gaining viewers among non fisherman. So if I am an endemic sponsor would i rather market through BASS who may have 80,000 viewers and 20% are potential customers (16,000) or through MLF who may have 200,000 viewers but only 5% are potential customers (10,000)???... obviously those number are made up, but if i am an endemic sponsor, just looking at total viewers should not be the only thing taken into account when making a decision which company to allocate funds too..

Re: Toyota Announces MLF & FLW Sponsorship [Re: machoblanco61] #13420267 01/29/20 05:45 PM
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Big O Florida Offline
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I thought Toyota was always a sponsor of MLF and FLW in some capacity. It seemed all the wrapped trucks were Toyota’s, I figured there was some sort of deal there? If they were existing sponsor that is just continuing then why the regurgitated fan fare? I know they sponsor BASS too... amongst just about every other sport.

Re: Toyota Announces MLF & FLW Sponsorship [Re: Big O Florida] #13420284 01/29/20 06:04 PM
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Originally Posted by Big O Florida
I thought Toyota was always a sponsor of MLF and FLW in some capacity.


You would be wrong.

Re: Toyota Announces MLF & FLW Sponsorship [Re: Mark Jones] #13420296 01/29/20 06:13 PM
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Originally Posted by Mark Jones
Originally Posted by Big O Florida
I thought Toyota was always a sponsor of MLF and FLW in some capacity.


You would be wrong.


No way

Re: Toyota Announces MLF & FLW Sponsorship [Re: Mark Jones] #13420344 01/29/20 06:52 PM
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Big O Florida Offline
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Originally Posted by Mark Jones
Originally Posted by Big O Florida
I thought Toyota was always a sponsor of MLF and FLW in some capacity.


You would be wrong.


Well, they’ve wasted their marketing money then, because I am sure I wasn’t the only one who noticed all those wrapped Tundra’s In the parade through the imaginary crowds on event days to the announcers stage. For as many that seemingly were there, I figured Toyota was heavily involved and giving them to the anglers to use for the season... kinda like the boat manufactures do.

Re: Toyota Announces MLF & FLW Sponsorship [Re: machoblanco61] #13420348 01/29/20 06:56 PM
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Makes really good sense to sponsor FLW series, lots of guys looking for bonus bucks on that trail.

Re: Toyota Announces MLF & FLW Sponsorship [Re: Big O Florida] #13420574 01/29/20 10:39 PM
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Originally Posted by Big O Florida
Originally Posted by Mark Jones
Originally Posted by Big O Florida
I thought Toyota was always a sponsor of MLF and FLW in some capacity.


You would be wrong.


Well, they’ve wasted their marketing money then, because I am sure I wasn’t the only one who noticed all those wrapped Tundra’s In the parade through the imaginary crowds on event days to the announcers stage. .


I could be wrong but sponsoring an angler is different than sponsoring a trail.


[Linked Image]


Re: Toyota Announces MLF & FLW Sponsorship [Re: John175☮] #13420582 01/29/20 10:50 PM
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Big O Florida Offline
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Originally Posted by John175☮
Originally Posted by Big O Florida
Originally Posted by Mark Jones
Originally Posted by Big O Florida
I thought Toyota was always a sponsor of MLF and FLW in some capacity.


You would be wrong.


Well, they’ve wasted their marketing money then, because I am sure I wasn’t the only one who noticed all those wrapped Tundra’s In the parade through the imaginary crowds on event days to the announcers stage. .


I could be wrong but sponsoring an angler is different than sponsoring a trail.


Yeah - they seemingly got more recognition and bang for the buck by sponsoring the anglers individually. Toyota is massive In its marketing spending, they seemingly have some sponsorship ties in everything sports related. But in comparison, they probably have more marketing budget tied up in just one (of the several) NASCAR teams than all of fishing combined.

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