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Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361379 12/04/19 08:01 PM
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I would think if everything was so great they would want to show everyone how well things were going instead of someone (whom I still never heard of) getting on a forum and saying "Well I am such and such and I have seen the numbers and I know first hand this and that". That isn't proof. That provides no more validity than me saying "My name is Josh and I got a hat signed by Bill Dance one time and I know a guy who knows a guy who talked with a pro who said that BPT is going under". I see the comments on here, Facebook, and Instagram and I am not seeing too many in favor of's. But hey, I am sure BPT doesn't cherry pick their numbers to provide "ratings". Swindle and Palanuik leaving spoke volumes to me.

Last edited by Josh Seale; 12/04/19 08:02 PM.

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Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361382 12/04/19 08:05 PM
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I know your getting bombarded Mark but one more question? Lol. We all know when a guy wins an elite event the lures he won it on usually fly off the shelves, is that happening with MLF?

Re: MLF Hearing Fans but not Listening [Re: Mark Jones] #13361393 12/04/19 08:13 PM
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Originally Posted by Mark Jones

Lol, I’m not throwing my weight around. I’m answering comments and trying to do so with facts. I’ve provided plenty of insight here. I can’t provide their internal numbers. Surely you understand that.


Except you haven't provided any facts. This is just you saying their business model is working and will continue to work, vs others saying it won't. That's it. And your relation with MLF is......?

Originally Posted by Josh Seale
I would think if everything was so great they would want to show everyone how well things were going instead of someone (whom I still never heard of) getting on a forum and saying "Well I am such and such and I have seen the numbers and I know first hand this and that". That isn't proof. That provides no more validity than me saying "My name is Josh and I got a hat signed by Bill Dance one time and I know a guy who knows a guy who talked with a pro who said that BPT is going under". I see the comments on here, Facebook, and Instagram and I am not seeing too many in favor of's. But hey, I am sure BPT doesn't cherry pick their numbers to provide "ratings". Swindle and Palanuik leaving spoke volumes to me.


+1 on this.

Last edited by shotgunwilly; 12/04/19 08:15 PM.
Re: MLF Hearing Fans but not Listening [Re: Mark Jones] #13361415 12/04/19 08:42 PM
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Originally Posted by Mark Jones
Originally Posted by sprigsss
Originally Posted by Mark Jones

This is the most difficult part of this and before you respond please understand that I’m not attempting to argue with you or talk you out of your position. What I can tell you that is fact, backed by data, is that there’s a large number of fans who enjoy the format. And when I say large I mean the majority, you’re simply not hearing from them on social and forum boards. They’re happy, so they watch, enjoy and move along. They don’t post or battle, as there would be no point. They’re just fishing fans and they simply watch and consume the content.

You have to be VERY careful when you’re on a fishing forum looking at feedback and assuming that it constitutes a majority. I can tell you without question it does NOT.



I understand you have info and feedback that many of us will never see/hear. I would love to see where these people are. They certainly must not be on Facebook and other social media, cause the overwhelming majority I come across have similar sentiments as I do. I also find it hard to believe they aren't getting significant pushback from fans especially after seeing this last change with the Heavy Hitters tournament.

Fans will get tired of watching. As viewership goes away, so will the sponsors. Only time will tell. If they continue with the every fish counts and are going strong in 5 years, I will be the first to say I was wrong.

The ONLY reason I would log in and watch BPT today is to see the likes of Andy Montgomery, Greg Hackney, and several of the other anglers I enjoy watching.


I’m clearly not at liberty to share their internal numbers here but they’re very transparent with their sponsors and their partners when they provide analytics, insights and TV viewership numbers.

Again, you really have to be careful when you look at commenters versus consumers who just watch and enjoy. The naysayers don’t scale. The strongest resistance that you’re seeing to the format are hard core five fish tournament anglers and I certainly agree that the five fish market segment is important, it’s just not the majority. It only feels that way to those of us who are involved in the industry, passionate fans and forum members.

Here’s just a small example. There’s been numerous people complaining about Discovery and them airing there. People have been very vocal. However the week to week ratings numbers continue to climb. So there’s a group saying they’re not watching and yet there’s a much larger group who continues to watch. As soon as I type this someone is going to come on here and say that it’s “housewives” and while that might get them a chuckle or two from the peanut gallery it’s simply not backed by data.

So, as a business, you have to be very careful with market research and feedback because it’s laced with bias, opinion and qualitative pitfalls. You have to keep your head, stay on strategy and look at quantitative data as your North Star. Not comments on the TFF. If that’s your North Star you are in big trouble.

This has been a time of radical change and I understand that is impacting a lot of this as well. It will settle down and come together. Applying patience here is going to be paramount.


come on mark let's hear these numbers 😀

Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361431 12/04/19 08:54 PM
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[u][/u]The more fishing I can watch on tv, the happier I am. I’m more concerned with the things coming out surrounding mod ownership and how they’re doing business/treating people. I will continue to watch unless enough info gets out to where I don’t want to support the business.

Last edited by Chris_K; 12/04/19 08:55 PM.
Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361442 12/04/19 09:06 PM
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What is the Jim and Luke Dunkin thing about. Me not know.


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Re: MLF Hearing Fans but not Listening [Re: Mark Jones] #13361458 12/04/19 09:26 PM
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Originally Posted by Mark Jones
Originally Posted by sprigsss
Originally Posted by Mark Jones

This is the most difficult part of this and before you respond please understand that I’m not attempting to argue with you or talk you out of your position. What I can tell you that is fact, backed by data, is that there’s a large number of fans who enjoy the format. And when I say large I mean the majority, you’re simply not hearing from them on social and forum boards. They’re happy, so they watch, enjoy and move along. They don’t post or battle, as there would be no point. They’re just fishing fans and they simply watch and consume the content.

You have to be VERY careful when you’re on a fishing forum looking at feedback and assuming that it constitutes a majority. I can tell you without question it does NOT.



I understand you have info and feedback that many of us will never see/hear. I would love to see where these people are. They certainly must not be on Facebook and other social media, cause the overwhelming majority I come across have similar sentiments as I do. I also find it hard to believe they aren't getting significant pushback from fans especially after seeing this last change with the Heavy Hitters tournament.

Fans will get tired of watching. As viewership goes away, so will the sponsors. Only time will tell. If they continue with the every fish counts and are going strong in 5 years, I will be the first to say I was wrong.

The ONLY reason I would log in and watch BPT today is to see the likes of Andy Montgomery, Greg Hackney, and several of the other anglers I enjoy watching.


I’m clearly not at liberty to share their internal numbers here but they’re very transparent with their sponsors and their partners when they provide analytics, insights and TV viewership numbers.

Again, you really have to be careful when you look at commenters versus consumers who just watch and enjoy. The naysayers don’t scale. The strongest resistance that you’re seeing to the format are hard core five fish tournament anglers and I certainly agree that the five fish market segment is important, it’s just not the majority. It only feels that way to those of us who are involved in the industry, passionate fans and forum members.

Here’s just a small example. There’s been numerous people complaining about Discovery and them airing there. People have been very vocal. However the week to week ratings numbers continue to climb. So there’s a group saying they’re not watching and yet there’s a much larger group who continues to watch. As soon as I type this someone is going to come on here and say that it’s “housewives” and while that might get them a chuckle or two from the peanut gallery it’s simply not backed by data.

So, as a business, you have to be very careful with market research and feedback because it’s laced with bias, opinion and qualitative pitfalls. You have to keep your head, stay on strategy and look at quantitative data as your North Star. Not comments on the TFF. If that’s your North Star you are in big trouble.

This has been a time of radical change and I understand that is impacting a lot of this as well. It will settle down and come together. Applying patience here is going to be paramount.



I get this, and it makes sense. However, as I stated before, is it really what's best for the sport? Or is it what's best for the people that don't actually care about the sport's pocketbooks? If that's the case, this "growing the sport" mentality is BS. Again, if making a convoluted system is working an getting views, how does that help the anglers in the long run? Where will they be when the big guys and networks backing all this grow it enough to make a profit and dump it. That's how most businesses work in a capitalistic system work, after all.

I guess my point is, just because something may or may not be performing, does not mean it's good or what's best. Fan or not, I don't feel as if I'm alone in this going off of the logic you are putting out. Same as you, I'm not here to argue with you as I make no money and still have my boat and family at the end of the day, but for the sake of discussion, I feel as though it should be a valid concern.

Last edited by bbassfishes; 12/04/19 09:28 PM. Reason: Grammar
Re: MLF Hearing Fans but not Listening [Re: the skipper] #13361469 12/04/19 09:35 PM
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Originally Posted by the skipper
Originally Posted by Mark Jones
Chris, the data is on their platforms across digital, social, in app, live and TV. Fans “vote” with their time, attention and eyeballs. You don’t need a poll to see how many people are on your platforms, how long they’re there, how many times they login, how many live minutes they consume and how much TV they watch.

All that data and analytics is easy work in a 2019/20 world. Audience insights, demographics and measurement is how you know. Not a poll on the TFF.

Again, I’m not arguing with anyone or trying to talk them out of their opinion. Just saying we should add quant into the discussion if we want it to be meaningful and by meaningful I mean accurate.

My question is if the majority likes the dink fest then why are they changing their biggest tournament? So far they have acknowledged every issue that has come across the internet forums such as the live well bashing and stuff. Now they are trying to tackle the little fish mentality. That doesnt exactly say that they believe the majority likes what they are doing. I understand that things will change but if all was good then why such drastic measures to make changes, obvious fluff pieces to address the stigma and so on? That's not a bash. I see them surviving in some fashion and I knew from day one there would be lots of changes. Just simply my opinion


Skipper, the Heavy Hitters event has been in the works for quite some time. Let me break this down into a couple of things because in these threads I think it gets lost.

I can answer a person who says no one's watching and that everyone hates it by providing a response that the numbers simply don't support the pitch that everyone hates it, they in fact support that more people like it. Secondly, that doesn't mean that MLF stakeholders aren't listening to the five fish guys that it might not be their favorite. Example, Heavy Hitters will be a test of a creative format to see what the response is. The beauty of the MLF deal is they can collectively as a group decide what adjustments, if any, they'd like to make and deploy them.

Again, not being flippant here but guys will come on here and scream "hey listen to me and change the format" then that very same person will come up with something completely opposite to say if for some reason they actually change the format. It's crazy. Lol.

Re: MLF Hearing Fans but not Listening [Re: J.H.S.] #13361473 12/04/19 09:38 PM
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Mark Jones Offline
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Originally Posted by Josh Seale
I would think if everything was so great they would want to show everyone how well things were going instead of someone (whom I still never heard of) getting on a forum and saying "Well I am such and such and I have seen the numbers and I know first hand this and that". That isn't proof. That provides no more validity than me saying "My name is Josh and I got a hat signed by Bill Dance one time and I know a guy who knows a guy who talked with a pro who said that BPT is going under". I see the comments on here, Facebook, and Instagram and I am not seeing too many in favor of's. But hey, I am sure BPT doesn't cherry pick their numbers to provide "ratings". Swindle and Palanuik leaving spoke volumes to me.


Josh, I'm just providing insight my friend. I'm not pitching you anything and not worried about whether you know me or not. This isn't a battle. If you don't like it and don't follow it I certainly feel that's well within your rights. cheers

Re: MLF Hearing Fans but not Listening [Re: the skipper] #13361480 12/04/19 09:42 PM
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Originally Posted by the skipper
I know your getting bombarded Mark but one more question? Lol. We all know when a guy wins an elite event the lures he won it on usually fly off the shelves, is that happening with MLF?


Lol, no worries sir. So here's my thoughts on this. Do I believe that there might be some small lift or something that's measurable when a pro wins on a specific lure? Perhaps that transpires around a specific lure or tactic or some latest and greatest secret weapon. But to think that there's some big run on the stores that actually meaningful for a brand at a macro level, I do not. With that being said, if I saw data to support this that would be interesting to me and I might reserve the right to change my mind. roflmao

Re: MLF Hearing Fans but not Listening [Re: bbassfishes] #13361481 12/04/19 09:44 PM
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Originally Posted by bbassfishes
Originally Posted by Mark Jones
Originally Posted by sprigsss
Originally Posted by Mark Jones

This is the most difficult part of this and before you respond please understand that I’m not attempting to argue with you or talk you out of your position. What I can tell you that is fact, backed by data, is that there’s a large number of fans who enjoy the format. And when I say large I mean the majority, you’re simply not hearing from them on social and forum boards. They’re happy, so they watch, enjoy and move along. They don’t post or battle, as there would be no point. They’re just fishing fans and they simply watch and consume the content.

You have to be VERY careful when you’re on a fishing forum looking at feedback and assuming that it constitutes a majority. I can tell you without question it does NOT.



I understand you have info and feedback that many of us will never see/hear. I would love to see where these people are. They certainly must not be on Facebook and other social media, cause the overwhelming majority I come across have similar sentiments as I do. I also find it hard to believe they aren't getting significant pushback from fans especially after seeing this last change with the Heavy Hitters tournament.

Fans will get tired of watching. As viewership goes away, so will the sponsors. Only time will tell. If they continue with the every fish counts and are going strong in 5 years, I will be the first to say I was wrong.

The ONLY reason I would log in and watch BPT today is to see the likes of Andy Montgomery, Greg Hackney, and several of the other anglers I enjoy watching.


I’m clearly not at liberty to share their internal numbers here but they’re very transparent with their sponsors and their partners when they provide analytics, insights and TV viewership numbers.

Again, you really have to be careful when you look at commenters versus consumers who just watch and enjoy. The naysayers don’t scale. The strongest resistance that you’re seeing to the format are hard core five fish tournament anglers and I certainly agree that the five fish market segment is important, it’s just not the majority. It only feels that way to those of us who are involved in the industry, passionate fans and forum members.

Here’s just a small example. There’s been numerous people complaining about Discovery and them airing there. People have been very vocal. However the week to week ratings numbers continue to climb. So there’s a group saying they’re not watching and yet there’s a much larger group who continues to watch. As soon as I type this someone is going to come on here and say that it’s “housewives” and while that might get them a chuckle or two from the peanut gallery it’s simply not backed by data.

So, as a business, you have to be very careful with market research and feedback because it’s laced with bias, opinion and qualitative pitfalls. You have to keep your head, stay on strategy and look at quantitative data as your North Star. Not comments on the TFF. If that’s your North Star you are in big trouble.

This has been a time of radical change and I understand that is impacting a lot of this as well. It will settle down and come together. Applying patience here is going to be paramount.



I get this, and it makes sense. However, as I stated before, is it really what's best for the sport? Or is it what's best for the people that don't actually care about the sport's pocketbooks? If that's the case, this "growing the sport" mentality is BS. Again, if making a convoluted system is working an getting views, how does that help the anglers in the long run? Where will they be when the big guys and networks backing all this grow it enough to make a profit and dump it. That's how most businesses work in a capitalistic system work, after all.

I guess my point is, just because something may or may not be performing, does not mean it's good or what's best. Fan or not, I don't feel as if I'm alone in this going off of the logic you are putting out. Same as you, I'm not here to argue with you as I make no money and still have my boat and family at the end of the day, but for the sake of discussion, I feel as though it should be a valid concern.


Do you ACTUALLY believe that the owners and equity partners, including all the professional anglers at MLF don't really care about the sport? Pitch that to me.

Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361483 12/04/19 09:45 PM
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That's the best I can do today boys. You're going to have to carry this thread from here. Always enjoy the dialogue. thumb

Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361512 12/04/19 10:19 PM
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Yes Mark unless they change something that's how I read it. In there release it says it parallels the Redcrest, When I couldn't find a mention of a lake or date for the Redcrest I thought that must be the case. It should be called a replacement for the Redcrest though if that's the case, not a add on.

Re: MLF Hearing Fans but not Listening [Re: sprigsss] #13361515 12/04/19 10:20 PM
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Yes Mark unless they change something that's how I read it. In there release it says it parallels the Redcrest, When I couldn't find a mention of a lake or date for the Redcrest I thought that must be the case. It should be called a replacement for the Redcrest though if that's the case, not a add on.

Re: MLF Hearing Fans but not Listening [Re: champRD] #13361529 12/04/19 10:31 PM
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Originally Posted by champRD
Yes Mark unless they change something that's how I read it. In there release it says it parallels the Redcrest, When I couldn't find a mention of a lake or date for the Redcrest I thought that must be the case. It should be called a replacement for the Redcrest though if that's the case, not a add on.


I think what they meant by parallel the Redcrest, is the 30 angler format and numbers advancing to each round. It also occurs mid-season, whereas the RedCrest would take place after the 8 Stages are completed. So don't think it is replacing it.

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