Posted By: Mark Jones
2017 TFF Survey Results - 06/14/17 12:55 AM
Here's the recap of the Bass Section survey results. They were so close to last year it was crazy. For most items it was only a 1-2% change if that. Thanks to everyone who completed and congrats to Chris Boone the winner of the GoPro. Based on the survey responses this data is good within 2-3% at 95% accuracy.
43% of the respondents fish 1-5 days and 36% fish 6-10 days per month.
72% compete in bass tournaments with local tournaments leading the way at 71% followed by big bass tournaments at 36%. Only 33% have traveled out of state to compete.
Top 3 age categories are 45-54 28% followed by 35-44 22% and 55-64 18%
Over 58% of the board makes $100,000 or more annually.
90% boat ownership with Skeeter 21%, Ranger 18%, BassCat at 10% and Nitro 8% at the top. None of the remaining boat brands were above 8% and most were in the 3-4% range.
Mercury was the winner of the motor battle at 54% with Yamaha at 33% and Evinrude at 7%
MinnKota at 70% and MotorGuide at 28%
Power Pole at 28% and Talon at 11% with over 60% with no shallow water anchors at all. A lot of market opportunity here.
Lowrance at 52%, Bird at 38% and Garmin at 6%
97% tow vehicle ownership with Chevrolet 29%, Ford 29% and Dodge 15%.
Top three rods Falcon 16%, Dobyns 13%, Loomis 12%
Top three reels Shimano 33%, Lews 26%, Abu 13%
Top three bait brands Zoom 38%, Strike King 20%, Berkley 4%
Tons of social media growth with Facebook at 71% and YouTube at 41%. All others at 20% or below with Instagram and Snapchat growing.
Bassmaster was the big digital winner at 83%. Despite all the naysayers on the board almost everyone here is following BASS, FLW and/or MLF with over 58% having attended an event.
MLF, BASS and Honey Hole were the top three TV shows.
23% of the board plans to make a major boat/truck purchase in 2017
Over 86% have purchased online with Bass Pro, Cabelas, Academy and Tackle Warehouse at the top.
57% of the board hunts and 31% heads for some saltwater action at some point in the year.
There you have it gents. Thanks for participating.
43% of the respondents fish 1-5 days and 36% fish 6-10 days per month.
72% compete in bass tournaments with local tournaments leading the way at 71% followed by big bass tournaments at 36%. Only 33% have traveled out of state to compete.
Top 3 age categories are 45-54 28% followed by 35-44 22% and 55-64 18%
Over 58% of the board makes $100,000 or more annually.
90% boat ownership with Skeeter 21%, Ranger 18%, BassCat at 10% and Nitro 8% at the top. None of the remaining boat brands were above 8% and most were in the 3-4% range.
Mercury was the winner of the motor battle at 54% with Yamaha at 33% and Evinrude at 7%
MinnKota at 70% and MotorGuide at 28%
Power Pole at 28% and Talon at 11% with over 60% with no shallow water anchors at all. A lot of market opportunity here.
Lowrance at 52%, Bird at 38% and Garmin at 6%
97% tow vehicle ownership with Chevrolet 29%, Ford 29% and Dodge 15%.
Top three rods Falcon 16%, Dobyns 13%, Loomis 12%
Top three reels Shimano 33%, Lews 26%, Abu 13%
Top three bait brands Zoom 38%, Strike King 20%, Berkley 4%
Tons of social media growth with Facebook at 71% and YouTube at 41%. All others at 20% or below with Instagram and Snapchat growing.
Bassmaster was the big digital winner at 83%. Despite all the naysayers on the board almost everyone here is following BASS, FLW and/or MLF with over 58% having attended an event.
MLF, BASS and Honey Hole were the top three TV shows.
23% of the board plans to make a major boat/truck purchase in 2017
Over 86% have purchased online with Bass Pro, Cabelas, Academy and Tackle Warehouse at the top.
57% of the board hunts and 31% heads for some saltwater action at some point in the year.
There you have it gents. Thanks for participating.