I've noticed on tv that a lot of pros keep their worms moving. I was watching them fish a C rig and shakey head and notice that they don't really work the bait with the rod, they were just reeling it back dragging it across the bottom. How do you fish yours? Slow or keep it moving?
When you see the pros on TV they are looking for actively feeding fish. They are normally fishing a very specific target even if it appears they are throwing into open water. Maybe they have located a shell bed the size of a pool table on a ledge. They are casting to it and quickly working the lure to it. Or they throw a bait at a dock and let it fall next to the cross members. Once it hits bottom they hop it a couple times and reel it back.
There is no right or wrong way to fish a plastic worm or even a RattleTrap for that matter. You let the fish tell you how to fish it.