Swim Bait Weights

What is the best way to fish a swim bait with a weight? I've seen bullet weights and hooks with weights.

split shot

I like this one for shallow water..

http://www.tacklewarehouse.com/Owner_Flashy_Swimmer_with_CPS_2pk/descpage-OFSCP.html

This one for deeper..

http://www.tacklewarehouse.com/Davis_Bai...cpage-DBSL.html

If fishing deep and on or near bottom, I prefer these in 3/4 and 1 oz.

http://www.tacklewarehouse.com/Blade-Runner_Weedless_Swim_Bait_Head_2pk/descpage-BRWSH.html