The reason I was asking is that for another $100, you have the option of a new 12' which will give you a little faster, likely more stable and better resale yak. Of course, the 10' may be a bit more manueverable and a few lbs lighter for easier loading/portage/etc.
A friend has the 12' and I expect the 10' has a lot of the same attributes:
Easy resale as someone is always looking for a used starter yak
Comes with rod holders
Good color (IMO) and the plastic seems to holds up well
The flat hull design makes for a very stable platform and is an easy turner (see negs)
Flat hull design does not have great tracking - not horrible but not as well as other boats (of course, those boats prob don't turn as well - one of the compromises often with yak design). Friend had paddled a Pescador before buying the Heritage(which I consider a competing yak to the Heritage) and he noted it tracks better - less correction needed, etc. But it's always about preferences and what you need most - I think this yak is more than acceptable.
Seat is questionable - friend ended up adding extra padding.
Overall, I think it is a great starter and a way to get on the water and fishing with minimal cash outlay.