If the lake has grass a rattle trap can be killer and you don't have to slow down most of the time.
If its a highland lake with clear water and rock, a jig, suspending jerkbait, or a crankbait.
If its a shallow stained lake, a spinnerbait with an indiana blade or a jig.
Really the lake and cover will dictate what the best or most efficient bait will be.
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