A lot of us use the 4" sassy shad from www.moestackleshop.com
We have found it to be a pretty good lure for hybrids/stripers and decent sized sand bass.
This time of the year a 5" dead assassin in the pepper color from Moes works great, some folks dip it in a chartreuse dye with a garlic scent. This lure has been deadly on Tawakoni and Cedar Creek so it has to work everywhere.
It isn't like LMB fishing, if you catch one you have a fight on your hands..