I like it better than peanut oil. Taste, smoke point, viscosity, hypo allergenic and healthier.
It's a no brainer really other than the difficulty if finding it locally in smaller quantities. I buy a case a year or so which costs right at 60 bucks delivered to my door. That's 10 bucks a gallon. For 100% peanut oil you'll pay about 12 bucks a gallon so, it is more economical too but you have to buy in small bulk; 6 gallons at a time.
Read this webpage about the good stuff and uses:
http://www.ricebranoil.info/apps/cooking.html