You are gonna get about a hundred different answers. In the end it's all about your own personal preference. I use a jig rod I like and it's not necessarily the same jig rod my buddy uses. Neither of us is wrong, it's just what fits us as an individual. Same thing with Jigs, everyone has their own unique preferences.
When I'm working with people learning to jig fish, the first thing I tell them is quit paying too much attention to how I'm working my jig. Figure out your own style and what works for you. No two Worm fisherman shake or hop their worm the same and neither do jig fisherman

Confidence, confidence, confidence.
Now that's out of the way

Rod, typically you are gonna want a heavy rod with a fast tip, some even prefer and extra fast tip. On a really stiff rod you want some give on the tip for two reasons, it makes it easier to pitch and it gives you a little leeway when testing to see if a fish is there. If you've got no tip, there is less give, the fish will feel that better. Length of rod is more subjective, typically the longer the rod the more leverage you have to horse the fish out. But......If you are in really, really thick stuff where it's hard to cast you may switch down to a 6 foot rod to make it easier to get under and around all the limbs.
On the Jig generally you want a thick stout hook and a thick stout fiber guard. Heavy cover like wood you want an Arkie style head, Grass is a different head with a narrow taper in the front.
Yes, I own a jig company, but I'm not soliciting you, use whoever you want
