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#3963777 - 09/22/09 04:38 PM Do plastic bait companies have a "shelf" life?
Cameron Online   sick
TFF Guru

Registered: 08/03/04
Posts: 13356
Loc: Lake Fork, Texas
Got in a pretty heated discussion with a group of guys at the McDonalds tournament about plastic bait companies having a shelf life of a few years.

Seems like a new company pops up, gets massively popular then fails/liquidates then sells out to new owners never rebounding.

We sat down and named off company after company after company...with the only exception being ZOOM.

Anyone have a theory why this happens? Or why has Zoom beat the "system"?
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#3963787 - 09/22/09 04:41 PM Re: Do plastic bait companies have a "shelf" life? [Re: Cameron]
Dale Griffin Offline
Extreme Angler

Registered: 05/21/09
Posts: 1159
Loc: Del Rio / Lake Amistad
Looking at it now it almost seems so but i doubt powerbait will go anywhere along with zoom.
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#3963790 - 09/22/09 04:42 PM Re: Do plastic bait companies have a "shelf" life? [Re: Cameron]
Parker S. Online   content
Extreme Angler

Registered: 08/30/09
Posts: 2635
Loc: Fort Worth, TX
If the Flw and Elite guys are winning with their product they stay in business. Thats how it seems to me anyways.

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#3963798 - 09/22/09 04:44 PM Re: Do plastic bait companies have a "shelf" life? [Re: Dale Griffin]
Fish Killer Online   happy
Big Sexy

Registered: 12/11/04
Posts: 21288
Loc: Weatherford
I think alot of it is in the distribution and the new product development. When they stop fighting for their share, they fold.
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#3963811 - 09/22/09 04:48 PM Re: Do plastic bait companies have a "shelf" life? [Re: Fish Killer]
Jersey Dan Online   content
Guido

Registered: 01/01/07
Posts: 6113
Loc: your sisters house
Not sure, but who came out first Berkley or Zoom?

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#3963839 - 09/22/09 04:55 PM Re: Do plastic bait companies have a "shelf" life? [Re: Jersey Dan]
senko9S Offline
TFF Guru

Registered: 10/15/03
Posts: 20084
Loc: Bedford, TX
berkley is just a part of pure fishing which is massive. zoom does well with great products at great prices.
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#3963856 - 09/22/09 04:57 PM Re: Do plastic bait companies have a "shelf" life? [Re: senko9S]
senko9S Offline
TFF Guru

Registered: 10/15/03
Posts: 20084
Loc: Bedford, TX
u must realize that in the mass production fishing industry that many different branded products are made by the same manufacturer.
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David Short




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#3963880 - 09/22/09 05:01 PM Re: Do plastic bait companies have a "shelf" life? [Re: Jersey Dan]
Slide_R Offline
TFF Team Angler

Registered: 05/31/03
Posts: 4955
Loc: Richardson
Seems to me several companies have staying power. They stay because they have one or a few main sellers that help carry the rest of the product line.

Zoom
Berkley
Culprit
Kalins
Lake Fork Tackle
Creme
Mann's
Gambler
Yamamoto




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Robert Oleson
aka Slide_R

Philippians 3:14 I press toward the mark for the prize of the high calling of God in Christ Jesus.

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#3963899 - 09/22/09 05:04 PM Re: Do plastic bait companies have a "shelf" life? [Re: Slide_R]
senko9S Offline
TFF Guru

Registered: 10/15/03
Posts: 20084
Loc: Bedford, TX
Originally Posted By: Slide_R
Seems to me several companies have staying power. They stay because they have one or a few main sellers that help carry the rest of the product line.

Zoom
Berkley
Culprit
Kalins
Lake Fork Tackle
Creme
Mann's
Gambler
Yamamoto





all sold at bps...
_________________________
David Short




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#3963958 - 09/22/09 05:18 PM Re: Do plastic bait companies have a "shelf" life? [Re: senko9S]
Acuna Online   content
Angler

Registered: 01/11/04
Posts: 427
Loc: Austin, TX
I think that part of the issue is that a lot of smaller companies are just that- smaller companies and a lot more informal so they fold when business difficulties start to arise.

I also think that knock off baits curtail a LOT of small companies from growing like they should/causing them to fold. I think that has a lot to do with the shelf life.

Just look at Senkos, Beavers, Brush Hawgs, etc. There are hundreds, if not thousands, of small companies making knock offs of these original baits. I have even heard that the beloved Rattlesnake/Tornado is about to be knocked off by a couple of bigger companies. Hate to see it but it looks like it is inevitable... well it would be if we as fisherman would not buy the cheaper baits when they hit the shelves.....




Edited by Acuna (09/22/09 05:18 PM)

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#3963966 - 09/22/09 05:19 PM Re: Do plastic bait companies have a "shelf" life? [Re: Cameron]
Joefishin Offline
TFF Guru

Registered: 09/29/03
Posts: 12677
Loc: Plano, Tx
Originally Posted By: Cameron
Got in a pretty heated discussion with a group of guys at the McDonalds tournament about plastic bait companies having a shelf life of a few years.

Seems like a new company pops up, gets massively popular then fails/liquidates then sells out to new owners never rebounding.

We sat down and named off company after company after company...with the only exception being ZOOM.

Anyone have a theory why this happens? Or why has Zoom beat the "system"?


It's the middle growth of the business that is hard. Hard to get to the top to compete with the big boys. Once you go from small company with a couple of employees to a warehouse full of people, it's a whole different business model. Distribution plays a huge part of it also, where can you not buy Zoom?

My .02
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#3963985 - 09/22/09 05:24 PM Re: Do plastic bait companies have a "shelf" life? [Re: Joefishin]
El Grande Offline
Pro Angler

Registered: 07/27/08
Posts: 555
Loc: Indiana
This is a good thread and I have had many sleepness nights pondering this very thought.
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#3963998 - 09/22/09 05:26 PM Re: Do plastic bait companies have a "shelf" life? [Re: Joefishin]
J W AKA Jim Wolfe Offline
Angler

Registered: 04/30/09
Posts: 321
Loc: Grand Prarie
Some stay below the Zoom and Pure Fishing levels but compete well due to innovative baits/marketing like Reaction Innovation.
Some stay below the Zoom and Pure Fishing levels but compete well due to keeping regional and not trying to trade punches on a national scale with the big boys like Western Plastics in San Diego.
And as mentioned some try it at the the Zoom and Pure Fishing levels but fail due to their business plan/distribution system.
I will say that with online ordering a small regional presence can grow by word of mouth (today know as chatter on the internet) into a much larger concern than when retail stores were the major outlet for purchasing plastic baits.
_________________________
J W - Formerly know as Jim Wolfe


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#3964014 - 09/22/09 05:31 PM Re: Do plastic bait companies have a "shelf" life? [Re: El Grande]
TdRoss Offline
TFF Celebrity

Registered: 06/09/08
Posts: 5161
Loc: Power Lines
Getting distributors to buy into your brand.

A company like BPS, Academy, Gander Mtn, Cabelas has to believe that they can spend X dollars for a product that can sell for Y amount and they make money off of it. In turn, a company has to be able to produce their product, manage the company, develop new baits, and ship for significantly lower than X to create a profit. Definitely not easy.
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#3964089 - 09/22/09 05:52 PM Re: Do plastic bait companies have a "shelf" life? [Re: El Grande]
Jman Offline
Extreme Angler

Registered: 06/26/02
Posts: 2054
Loc: Lewisville/Highland Village
Owners realize after a while that a small business doesn't pay as much as they thought when they envisioned things. It is really hard work to run a company then you find out how expensive it is. Sometimes it seems there isn't enough left at the end of the day for the amount of work and stress you have.

When you jump to the next level, in whatever business you are in, is when the money starts happening. But you've got to get over the initial expense of getting there - more employees, more trucks, more equipment, more insurance, more material costs, more advertising, more loans, etc., etc.

Making that jump is very scary and if you can pull it off successfully than you can play in a different revenue bracket. A lot can't or don't want to then decide to drop their efforts or sell after a period of time.


Edited by Jman (09/22/09 05:55 PM)

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