Kind of reminds me of something my dad had in Montana in the 60s. This thing would flash, it had a pouch to put live bait in, and I think it had a propellar in the front. My dad paid $1.49 for it and was proud as anything. First time I used it, we were at St. Mary's Lake. I cast it out and it kept on sailing..... Needless to say, my dad was really PO'd. Never got close to one of those fancy things again!