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2017 rod and reel sales numbers #12907713 09/22/18 01:00 PM
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Mark Perry Online Content OP
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In 2017 nearly $2 billion worth of rods and reels were sold. Spinning rods were 48% and casting was 42% and remaining 10% were others.

Spinning reels were 47% and baitcasting reels were 43% while remaining 10% was others.

Average cost of rods sold was $102 while average cost of a reel sold was $112.

Rods, reels, line, tackle boxes, and terminal tackle combined for $5.3 billion in sales.


Only 40% of those that purchased a rod or reel were younger than 35 years old.

Moritz Chevrolet - 9101 Camp Bowie W Blvd, Fort Worth, TX - Monte Coon (817) 696-2003
Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12907799 09/22/18 02:10 PM
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Very good info.

Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12907817 09/22/18 02:23 PM
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GIG'EM AGGIES Offline
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I betcha 90% of all that was foreign made. Very little fishing related products are made in this country. Not necessarily a negative, just a fact.


I am a Senager. (Senior teenager) I have everything that I wanted as a teenager, only 50 years later. I get an allowance every month. I have PU truck and a bass boat, I am blessed.
Conscience never acquits, it either accuses or excuses.
Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12907868 09/22/18 02:58 PM
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I wanna know the profit margins on these products sold... at least 75% profit.

Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12907874 09/22/18 03:09 PM
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ssmith Online Content
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if you think there is 75 % profit in any kind of fishing business one needs to get in it an try it for a while .lack of profit is why many small shops close .

Re: 2017 rod and reel sales numbers [Re: Finesse EMPEROR/ Dropshot King] #12907877 09/22/18 03:09 PM
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Originally Posted By: Finesse Master/ Dropshot king
I wanna know the profit margins on these products sold... at least 75% profit.


There is not a 75% markup on reels. Some rods possibly are close to that. Other fishing related products have a decent markup but by far its not an industry standard.

You take soft plastic baits for instance. Its hard to make money selling a 6-8 piece pack of them for $3.00 by the time you throw in production costs, marketing, packaging and distribution.

Re: 2017 rod and reel sales numbers [Re: Finesse EMPEROR/ Dropshot King] #12907883 09/22/18 03:14 PM
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Originally Posted By: Finesse Master/ Dropshot king
I wanna know the profit margins on these products sold... at least 75% profit.


At least FMDK, more on some things. I bought a Whopper Plopper from Alibaba for $6.95, no tax and free shipping and they're $12.95 around here plus tax but there's the benefit of being able to get it right now that makes it worth it I guess.


I am a Senager. (Senior teenager) I have everything that I wanted as a teenager, only 50 years later. I get an allowance every month. I have PU truck and a bass boat, I am blessed.
Conscience never acquits, it either accuses or excuses.
Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12907952 09/22/18 04:13 PM
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Originally Posted By: Mark Perry
In 2017 nearly $2 billion worth of rods and reels were sold. Spinning rods were 48% and casting was 42% and remaining 10% were others.

Spinning reels were 47% and baitcasting reels were 43% while remaining 10% was others.

Average cost of rods sold was $102 while average cost of a reel sold was $112.

Rods, reels, line, tackle boxes, and terminal tackle combined for $5.3 billion in sales.


Only 40% of those that purchased a rod or reel were younger than 35 years old.


I know you say "Only 40%" were under 35, but I'd be interested to know what that number has been historically? Is this youtube craze bringing it up from say 25% 10 years ago or is it just holding steady?


fish
Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12908005 09/22/18 05:21 PM
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102 for average cost of a reel seems really on the high side for me. I question these stats.

Re: 2017 rod and reel sales numbers [Re: leethefishking] #12908007 09/22/18 05:23 PM
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Originally Posted By: leethefishking
102 for average cost of a reel seems really on the high side for me. I question these stats.


Southwick Associates put them together. They are a marketing research firm. It was printed in a well know fishing industry publication. I'm betting their numbers are pretty spot on as they are well known.

Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12908023 09/22/18 05:52 PM
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My guess is a third of those sales are fly fishing and saltwater equipment. That gear is pricey


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Re: 2017 rod and reel sales numbers [Re: CCTX] #12908041 09/22/18 06:14 PM
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Originally Posted By: collincountytx
My guess is a third of those sales are fly fishing anid saltwater equipment. That gear is pricey


No. It's pretty specific. Baitcasting and spinning.

Re: 2017 rod and reel sales numbers [Re: Finesse EMPEROR/ Dropshot King] #12908043 09/22/18 06:17 PM
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Originally Posted By: Finesse Master/ Dropshot king
I wanna know the profit margins on these products sold... at least 75% profit.

That's probably pretty darn close on a lot of rods. The former owner of a fairly large rod company told me he paid $6 per blank.

Re: 2017 rod and reel sales numbers [Re: Mark Perry] #12908105 09/22/18 07:39 PM
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Maybe perch jerking blanks.

Re: 2017 rod and reel sales numbers [Re: pil,b] #12908841 09/23/18 04:00 AM
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Originally Posted By: pil,b
Maybe perch jerking blanks.

Not hardly, mid range $100-$180 rods. You have probably bought a few of them.

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