I'm not a guide. If I were, I cannot imagine selling my hard earned fishing intel for $25 ($200 might be worth it, I don't know, but then that's messing with your price point and then maybe it's just best to do a fully guided half day trip). And you say it would be for "traveling through" fisherman? I'd have no faith that this would be true and that I wasn't selling my info for pennies on the dollar to someone who would then be on those spots for the next two weeks while I have other clients paying me a daily guide rate who I need to put on those spots. So, the only information I'd probably be willing to give would be as beneficial as a TPWD fishing report -- "Bass are fair on black/blue worms and white spinnerbaits on main lake points..."

On the user side, I therefore would expect my $25 to give me the level of information I could find on the TPWD website and might as well save my $25.

As a user--absolutely, I'd love to rent someone's guide-worthy equipment for $10/hour. On the guide side, no way in he%l would I rent any sort of usable equipment for $10/hour. It would require methods and time of getting it to the customer, getting it back from the customer, evaluation of and claims for damage--what occurs if I lend out 5 rods/reels and they come back (if I get them back) with backlashes to the spool in each reel? Will the customer then pay a re-spooling fee for fluorocarbon as well as a service fee for the time it's going to take me to re-spool? On this same line of thought, it would require having additional equipment set aside just for renting purposes. A guide could not lend out the same equipment that he then needed to have for fully paying guide customers the next day for a wide variety of reasons--loss, breakage, backlashes in all reels, etc.

As far as the review system--if I were a guide, I would not want to subject myself to this system for so many reasons. You can give the best info in the world--30 of your best waypoints, but if the person doesn't know how to fish, catches nothing, then blames you for it, what's the review going to say? That's my reputation there. Guides can get away with saying "you should have been here yesterday" to returning clients or clients that have been with them in the boat all day because that client can still see you visually working to try and put you on fish. It's also about the experience on the water and if you've ever been with a guide, there are some that the experience is still worth every penny even if the catching wasn't great, and then there are others...So, would not trust this system whatsoever as guide or user.

Someone else mentioned it, but the only idea I see here (and maybe you prove me wrong and this is the next Uber), is equipment rental. Again though, I would not want to be in the business of fishing gear rental, especially if it's the same gear I need tomorrow, and as someone who has rented gear to say fish on a coastal pier, rented fishing equipment cannot be of high quality. So as a user, it wouldn't be worth looking into for me.

I see additional problems that time will not allow me to discuss--liability issues, etc, but this is my honest, devil's advocate feedback because I want anyone looking into a potential business venture to predict the problems before investing. If you feel like they can be overcome, then go for it. Good luck.