lol, I wonder how their patent application is coming along.
Full Disclosure: They sent me some reels to try and review on my YouTube channel about a year ago. The video is up if you search for it on YT. It wouldn't be appropriate to post it here.
Honestly I didn't like the unit, as I prefer fixed depth jugs anyway. a small boat cleat would do just as well and be far more durable.
Still, the idea is commendable: adjustable depth on a reel-type unit.