Go into this knowing that bites will be far and few between compared to other baits. The bites you do get on big baits will be from some seriously big bass though. *Disclaimer: I've also caught 15" bass on 10" swimbaits.
One thing I've noticed is that most people fish these baits WAY TOO FAST. Slow it down to a texas rig crawl. Nothing wrong with bumping them along the bottom.
Internet Sales Director
Adam Smith's Texas Harley-Davidson