^^^ yup. All they are is a YouTube marketed rod really. They want you to say "hey, Jon B. and LunkersTV uses them, I want one now!"
My friend has one, and I can't say it's bad, but I'd stick with the tried and true rods like Falcon and Dobyns if I were you.
Majek 22 Extreme/225 Optimax Pro XS
2006 Chevy 2500HD Silverado/6.6 Duramax LBZ