Sunfish on Top, Anyone?
LIVETARGET’s award-winning Sunfish Hollow Body is a true show-stopper

Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species. Advanced soft plastic bodies engineered to exclude water and collapse readily when attacked, customized hooks that shed weeds while still piercing mouths, and intricate anatomical details that provide true-to-life realism, have all contributed to the explosion in the popularity, and effectiveness, of hollow body topwaters.


Sunfish Hollow Body (Natural/Blue Pumpkinseed)

Once the exclusive domain of frog imitations, hollow body topwater profiles have diversified dramatically in recent years, resulting in surface eruptions from marauding fish that have never feasted on amphibians. LIVETARGET, the leader in anatomically-accurate, ultra-realistic artificial lures, has crafted four unique hollow body topwaters that have garnered ICAST New Product Showcase trophies since 2010, including a far-from-traditional frog, a unique mouse, a saltwater mullet bait, and their show-stopping Sunfish Hollow Body.

“Without a shadow of a doubt, sunfish are a major forage base for predator bass,” noted LIVETARGET pro angler Dave Mercer, host of “Dave Mercer’s Facts of Fishing” on the Outdoor Channel and WFN. “You’ll find bluegill and sunfish around every pad bed, every dock, every piece of structure – and the LIVETARGET Sunfish Hollow Body perfectly imitates what they look like and how they behave.”



Indeed, the LIVETARGET Sunfish Hollow Body expertly replicates the profile of a small, stunned sunfish that is struggling helplessly on the surface. Bristling with true-to-life, three-dimensional anatomical features including fins, tail, gill opercles and eyes, the LIVETARGET Sunfish Hollow Body puts wary bass at ease, casting the perfect illusion of a living, vulnerable sunfish that is about to meet its demise.

With ten distinct color patterns to choose from, you’ll be able to easily select the LIVETARGET Sunfish Hollow Body that exactly mimics your local forage base, whether you battle bass in the pine-studded northland, the cypress swamps of the deep south, or any of the fin-infested waters in-between.


Sunfish Hollow Body (Natural/Green Bluegill)

“There are so many different ways and subtle nuances with this bait, and how you can work it, to effectively catch fish,” remarked Mercer. “Of course you’ve got your standard retrieve over pads. You’ll be able to work through the greenery without getting hung up because of the bait’s intricate, well-balanced design. Its custom Trokar hook rides high and dry, and is further protected from the slop by the lure’s 3D pectoral and pelvic fins. What a great concept for triggering bites AND for making the bait even more weedless!”

Mercer explains that the LIVETARGET Sunfish Hollow Body shines when it leaves the salad bar. “The real magic happens in the open water. If I want to pop it really slow, the LIVETARGET Sunfish Hollow Body executes a perfect, wide, side-to-side walk. And get this – when I pop the bait, it actually dives down subsurface just a bit, and then rolls back to the top. That up and down motion creates a long-lasting bubble trail on the surface, helping nearby fish to locate the source of all the commotion. This unique dive-and-rise cycle helps bass to see a LOT more of this bait than they do with more conventional topwaters, allowing the realism and the artistry of the LIVETARGET Sunfish Hollow Body to seal the deal.


“Truly, this is the first hollow body topwater lure that I have as much confidence in the open water as I do in the weeds.”

Precisely weighted for long casts, weedless presentations and effective hooksets, the LIVETARGET Sunfish Hollow Body is in a class of its own. When combined with other LIVETARGET hollow body topwaters, like the Frog and the Mouse, anglers truly have a library of actions, patterns and profiles to tempt bass, pike, and other freshwater apex predators into aggressively feeding up on top.

Find the Sunfish Hollow Body now at your favorite retailer, in three lengths, weights, and a full spectrum of ten ultra-realistic color patterns, with MSRP $14.49 - $15.49.


Sunfish Hollow Body (Natural/Olive Bluegill)

At LIVETARGET, our connection and commitment to the primal spirit of competition drives us to design and craft lures that give anglers a distinct advantage. Professional bass angler and TV personality Dave Mercer relies on LIVETARGET, and you can too, whenever you step into the boat, cast a line from shore or wade in your favorite stream. Whenever and wherever we fish, we compete.

Visit us today to shop and learn about LIVETARGET lures and The Nature of Competition.