Yeah but they did the same to all others as well...

Looks like a letter specifically to the NRA. Have not seen one cancelling other programs.

***Don't care either way. YETI is overpriced status symbol stuff.

Probably should have thought a little harder about the timing of this move. It will certainly hurt their business.

It looks to me like YETI was taking it in the shorts as far as margins go. They canceled programs where they were either losing money, or weren�t making much.

That�s the only thing that makes sense because of the IP, digital assets, etc. they want removed. If it was free advertising, they would take it. They don�t want folks ordering off a program that they deem isn�t making money.

If I�m right, I think they should have explained that. Not all, but most, understand that type of thing.

Instead they probably confused the NRA, who then did what they did.

My guess is that will not be the last we hear of this spat.

Party

http://fortune.com/2018/04/23/yeti-coolers-cuts-ties-with-nra-boycott-complete-list/

Some deception by the NRA? Oh my!


Some others that actually did cut any ties with the NRA are in this article.
REI
Delta Airlines
United Airlines
Metlife
First National Bank
Enterprise Rent a Car
Hertz
Budget Car Rental
Allied and North American Van Lines
Symantic(Norton Antivirus)
Wyndam Hotels
Best Western
Paramount RX

I agree. I will say that �taking it in the shorts� might not be the best phrase to describe what was happening. If RTIC and others were copying Yeti�s designs (which was a law suit a few years ago), then I�m pretty sure the margins Yeti has enjoyed were healthy to begin with.

I think they were, which is why they never discount their coolers and are twice as expensive as the closest competitors. When you add in their marketing campaigns, which are obviously not cheap, their margins get smaller, but, when bundled together, mean their margins are tight, so you�re correct.

Yeti billed itself as the best, and had to maintain the expensive marketing campaigns and influencer campaigns (which still come out of the marketing budget) to cater to the lifestyle and hardcore customers they targeted. But they had to keep the prices higher than competitors due to both the high marketing budgets and also the appearance of being the best.

It was cyclical in that way. They couldn�t lower prices either from a product appeared value standpoint or because their marketing budget is so high. I really think the relatively recent purchase by the equity group and the attempts to take it public via IPO are to blame more than anything for ending the discounts for the �charity� groups, which was really just another marketing ploy, in my opinion.

https://www.google.com/amp/s/givemeliber...r-parkland/amp/


Some will believe Yeti, some the NRA!
I do know the order Yeti cancelled with the NRA Foundation after the Fla. shooting was $750K(makes me believe Yeti will still be okay) and this was before the change in the policy they mention in their public statement. I don't know if what Hammer states about Yeti telling the NRA to cease using the Yeti logo is true, but if it is...
I really don't care, I have more important stuff to worry about. Like having enough gas to get to the chicken guys house to have fresh water in a zombie apocalypse!

I have one of the 30oz Yeti cups and bought some WalMart 20oz I think Ozark Trail, and a 30oz Academy one and can't tell the difference in those. If I was in the market for a large hard cooler, it'd probably be the RTIC because I'm cheap and the cheap cups work well enough!

I�m so confused. I don�t know who to protest. Just to be safe, I�m gonna burn all of my yeti products and all of my guns in one big pile.

Yes. Lots and lots of outrage. I�m going to take a dump in my neighbors van.

better

All other? WHom is all these others

Yeti screwed the pooch and got toasted, now they tried to backpeddle

I have 2 Yeti coolers but got one free with new Kawasaki Tyrex and the other was free with purchase of new truck. I would never pay that much for either one of them....they are nice tho

They didn't name names but it appears they intended to close individual legacy ordering channels and streamline it through their custom ordering channel that they have used for years.

the NRA sounds like a bunch of whinny little Bs