I'm kind of surprised. It's the kind of thing that gets some excited. Anyone pulled the sticker off their window?

Willis, what you talking about?

Meh

I filled mine with gas and set on fire!!

Rtic FTW.

What did I miss

Oh they ended their relationship with NRA

I would think the you tube videos of blowing up yeti with tannerite etc will start popping up

Dropped the NRA. Yeti's are nothing more than overpriced RTIC's.

I have tannerite and you own a hopper. When we doing this

Majority owner is an equity firm. I imagine they will regret this decision, as the people that are going to buy a Yeti are outdoors-type people that are not afraid of guns.

Seems like the type of thing for a cooler manufacturer geared towards that customer base to be neutral on.

Yeti is more invested with Inshore/offshore fisherman. It slightly makes since but I do now know why they no longer want that segment of the market.

If anyone is so offended they want nothing to do with their Yeti I'll set up a disposal service for you, will pick them up free of charge and ensure they are destroyed.

Yeti is a name for Big Foot

I think that was true in the beginning. When they wanted to expand, Yeti started marketing towards the more general outdoors community, which included hunters, which is why they signed Duck Dynasty for a huge marketing campaign.