I feel like the color red does 2 things to bass: causes a reaction strike and mimics bright red crawfish. Use those 2 things accordingly and you'll likely have success. But then again, if I remember correctly, red is the first color that disappears to bass' eyes. Or maybe it's the opposite... I don't know. I don't pay too much attention to that stuff. Red is just a confidence color to me. It's just hard to go wrong with a red squarebill or lipless crankbait this time of year.
"If people concentrated on the really important things in life, there'd be a shortage of fishing poles." - Doug Larson