I for one think it's totally worth the price. I know I'm probably in the minority here but I don't care. The Jack Hammer flat out catches fish. I used to feel the same way as you. I thought that the Custom and the Project Z was as good as it gets, but this thing totally out-fishes those other ones.
"If people concentrated on the really important things in life, there'd be a shortage of fishing poles." - Doug Larson