Don, Dan makes a good point. Plus, have you and a partner ever used different lures and only one of you caught fish? Better yet, the one who caught fish was using a lure or lures that imitated nothing in nature.
This one small lake I've fished for years has zero yellow perch and yet I can count on a y.p. Floating Rapala to catch bass - which agrees with,
All in all though we will keep coming back to our tried and proven baits.
Now even if both anglers are using lures produced by different sources that match
a forage and one angler does better on one, could it mean that something about his lure excels at provoking an attack?
I've proven over many years different theories about lures such as why they work, some in the same group that work better than others such as crankbaits. They may dive to the same depth, but in one case mine caught only a few bass whereas my partner's did much better. It wasn't a presentation issue since both of us worked our lures the same and in the same general areas. He loaned me a crankbait exactly like one he was using and I started to do better. One thing is that the vibration felt different.
Could that have been it?
Soft plastics are my forte when it comes to versatile lures and I believe lure design makes all
the difference presentation aside. I'm not just talking using one design per outing but trying different designs, colors and sizes to see how many fish will attack. Once a lure catches fish, my confidence level increases dramatically when numbers are caught and then more fish are caught on different outings in different seasons.
Some may target bass forage to imitate, but in my experience there are an unlimited variety of multi-species lures that catch from 4-7 species on one outing
that may or may not imitate anything in nature.
One last consideration: fish in one areas may attack one or more lure designs and fish in another part of the lake may attack a different lure or lures depending on many factors such as structure. This tells me that no one can count on a particular match
for all areas in a lake, but instead are provoked by different lures using different presentations. An angler's brain knows after a bit of experimentation which to use counting on a fish's lack of associative intelligence
to provoke aggression. (Something my wife knows a lot about - me being the poor fish.)