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#12452873 - 10/04/17 11:26 AM Anderson Media acquires B.A.S.S.
Mark Jones Offline
Extreme Angler

Registered: 10/18/11
Posts: 1985
FOR IMMEDIATE RELEASE

Oct. 4, 2017

Anderson Media Nets ‘Prize Catch,’ Becomes Majority Owner Of B.A.S.S.

BIRMINGHAM, Ala. — Anderson Media Corp., a 100-year-old family business founded in Alabama, has acquired a majority interest in B.A.S.S., LLC, the world’s largest fishing organization, the company announced today.

Anderson Media has been an investor in B.A.S.S. for several years. It increased its share of the company Tuesday, and, in a statement released today, it promised “business as usual” for B.A.S.S., which celebrates its 50th anniversary next year.

The company will continue to operate with Bruce Akin as CEO and the current owners involved in the business.

Chase Anderson, a fourth generation shareholder of the Anderson Companies and director of Anderson Media and B.A.S.S., and an avid outdoorsman, will join B.A.S.S. fulltime.

“This will provide seamless continuity for B.A.S.S. and those connected with it,” said Anderson. “For the fishing professionals, the loyal sponsors and advertisers and, most importantly, the millions of people nationwide who love this sport, things will both remain as they are and continue to improve.”

B.A.S.S. headquarters will remain in Birmingham, and JM Outdoors, its television and video production arm, will continue to operate out of Little Rock, Ark.

“During the past several years as an investor in B.A.S.S., we have had a chance to get to know B.A.S.S. and the bass fishing industry, and we feel so strongly about B.A.S.S. and the industry that we decided to acquire a controlling interest in B.A.S.S.,” Anderson added. “We are excited about the long-term growth potential for the B.A.S.S. business.”

“The family-owned Anderson Companies share the same roots and principles as B.A.S.S. and will provide new opportunities for growth thanks to their internet marketing, consumer products brand representation and retail services experience,” Akin said. “They are dedicated to the same objectives that have guided the previous B.A.S.S. owners, Don Logan, Jerry McKinnis and Jim Copeland. When they bought B.A.S.S. in 2010, they were intent upon strengthening the company and growing the sport of bass fishing, and they’ve been successful. Anderson Media plans to continue to build upon those achievements.”

“The Anderson companies have a century of business expertise, particularly in marketing,” said Anderson. “We believe we can apply that expertise in ways that will help B.A.S.S. and the sport itself grow and prosper.”

Logan, who has been a friend and business associate of the Anderson family for more than 30 years, believes B.A.S.S. is in good hands. “They have a long-term strategy to help the companies they acquire achieve their full potential,” he said. “They do business like we do.”

Founded in 1917 in Florence, Ala., as a corner bookstore and newsstand, the Anderson Companies are now a diverse global organization. The largest Anderson Media owned company is Anderson Merchandisers which specializes in brand representation, marketing and retail services. It is one of only five designated in-store preferred service providers for Walmart. Other Anderson family-owned companies include internet sales and marketing companies naturalhealthyconcepts.com and magazines.com, marketing distributor TNT Fireworks, the nation’s largest consumer fireworks brand, and retailers Books A Million, 2nd & Charles, and Yogurt Mountain.

B.A.S.S. has industry-leading magazines (Bassmaster and B.A.S.S. Times), website Bassmaster.com and television programming (The Bassmasters on ESPN2). Its Bassmaster Elite Series is the premier bass tournament circuit in the world, and the annual Bassmaster Classic is widely considered the “Super Bowl of bass fishing.” B.A.S.S. was founded in 1968 by Ray Scott of Montgomery, Ala., regarded by many as the father of modern bass fishing.

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation Series presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.

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#12452904 - 10/04/17 11:55 AM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
TdRoss Offline
TFF Celebrity

Registered: 06/09/08
Posts: 5415
Loc: Power Lines
Great. Now purchase FLW, combine sponsorship dollars, revamp lower level events, and get this thing as big as possible.
_________________________
Second generation P1

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#12452908 - 10/04/17 11:58 AM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
John175 ® Online   content
Super Freak

Registered: 10/21/05
Posts: 65909
Loc: Realville
Wow. Didn't see that coming.
_________________________


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#12452917 - 10/04/17 12:02 PM Re: Anderson Media acquires B.A.S.S. [Re: TdRoss]
Mark Jones Offline
Extreme Angler

Registered: 10/18/11
Posts: 1985
Originally Posted By: TdRoss
Great. Now purchase FLW, combine sponsorship dollars, revamp lower level events, and get this thing as big as possible.


Bingo, but never going to happen. BASS, FLW and MLF are in the same fishbowl and eating everything in sight... Someday someone has to lose.

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#12452943 - 10/04/17 12:20 PM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
TdRoss Offline
TFF Celebrity

Registered: 06/09/08
Posts: 5415
Loc: Power Lines
Originally Posted By: Mark Jones
Originally Posted By: TdRoss
Great. Now purchase FLW, combine sponsorship dollars, revamp lower level events, and get this thing as big as possible.


Bingo, but never going to happen. BASS, FLW and MLF are in the same fishbowl and eating everything in sight... Someday someone has to lose.


Unfortunately, I agree with you. All major sports have combined different leagues to create something better: AFL+NFL, NL+AL, ABA+NBA, NHL+WHA. The pride between these two organizations seems to trump historical data and logic. The legacy of Forrest Wood and Ray Scott can easily be carried through, with grace, given the proper set up. The bottom 50% of competitors in these events can probably be trimmed or have natural turnover either way. Have the next season be a play in season with top 50 in points from both leagues carrying over and then allow people to play their way back in through AAA (opens).
_________________________
Second generation P1

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#12453091 - 10/04/17 02:07 PM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
BThomas Offline
TFF Celebrity

Registered: 02/15/09
Posts: 7702
Loc: Rockwall,Tx
OMG, The sky is falling. This is the end. just kidding.

I never saw this coming.

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#12453190 - 10/04/17 03:21 PM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
SkeeterRonnie Offline
Pot stirrer

Registered: 02/25/03
Posts: 53123
Loc: Campbell, TX
Pretty interesting. Thanks MJ!
_________________________
www.rayhubbardbassclub.com
2016 RHBC AOY

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#12453361 - 10/04/17 05:37 PM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
206champion Offline
Extreme Angler

Registered: 02/12/04
Posts: 2077
Loc: Decatur
Very interesting
_________________________
www.westforkbassclub.com

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#12453443 - 10/04/17 07:15 PM Re: Anderson Media acquires B.A.S.S. [Re: Mark Jones]
NITRO Z8 Offline
Pro Angler

Registered: 07/06/07
Posts: 573
Loc: fortworth tx, tarrant co.
Boy that came out of no where. Should be interesting though.

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