Ha! Yeah right. He will dissolve that sucker in a heart beat if it makes business sense. He bought the business....not the past customers.

He stopped building Stratus boats after 2017. Stratus is not big here but in Missouri and up north they are very popular. They are the same price point as Nitro. I think he kills Legend and pushes Ranger. For the guys that will spend $75k plus they will have to buy Ranger. He is all business. Great man and great supporter of the outdoors.

No.
Phoenix is the number 3 selling boat in the North Texas market place, and they were barely even a stat before we took them on. We can barely keep them in stock and they are having to ramp up production just to keep up with the demand in Texas. They're not selling to JM with that kind of backlog. As far as Legend goes, I'm extremely proud of Randy Qualls who has been a customer and friend of mine since 1990, he's worked extremely hard to build that line into a product that someone wanted to buy. It's nice to see a good family like his get paid, but also remember there wasn't any legend dealers in the largest market in the world, the DFW. Thanks to the 2007-2010 Obama years, we now have limited dealers in these market places to set up if they already have solid bass boat lines that they're happy with, and it's a grind as a boat company and rep to compete against the Skeeter/Phoenix/Ranger companies. I wouldn't blame him for getting out of it, and look forward to seeing him get to fish again hopefully.
As far as the future of the brand, only JM knows. But I saw what happened to Champion, Stratos, Procraft, Astro, etc and I wouldn't be surprised if it didn't follow the trend.

if people are dumb enough to buy a $95k bass boat then next year it will be $105k. Boat, motor and electronics manufacturers have to be laughing at what people will pay.

And started off selling tackle on an 8 foot fixture in his dads liquor store.
America!

I agree, I can't see Phoenix selling anytime soon.

What's the market percentage that he owns?

If I were a gambling man, and I am, the Legend boat line is history. Best way to eliminate competition is buy'em out. Wouldn't make much sense to keep building them unless like Jeff said open up more dealers in major markets. GM, Ford and Chrysler realized they would make more money by eliminating some of their own models hence Plymouth, Desoto, Mercury, Oldsmobile are no longer around and the future isn't looking too good for Buick. Not that Legend isn't a great boat, it is, or was. But the chances are with them gone JM might sell more Rangers or Nitro's. By the way, it seems to me more Elite and FLW anglers are driving Nitro's more than any other brand next to Ranger and JM owns them both. Bigguns are eating the littlen's. Remember Gibson's, Treasure City, M.E. Moses and Spartan Atlantic. All gone. Wonder how much longer Academy has got.

A Bass Cat Jaguar with a Merc 400 and all the options is well over $100k

Yep and they sell'em too. If I was to win the lottery I'd probably buy one, no I'd two, one for you and one for me.

Awwww. My new best friend

At some point a monopoly occurs and the government will step in. So he can't touch larger market share companies anymore. Ranger was owned by a California private equity company that had planned to flip them from the start. It's a good thing JM bought that brand. Give it back to someone who actually cares about the sport.

The guy is in it to make money. Killing legend would drive people away from all of his brands just like it did to platinum when they killed champion. Anything is possible and it's his business. I don't see it being a smart move to kill the brand. There's only one reason I see and that would be the monopoly deal. If he kills brands it makes his market share smaller percentage wise against the competition. Say there's 10 brands, he owns 4, that's 40 percent. If he kills one, 9 total left and he has 3, he only has 30 percent

If I were him I would dissolve nitro and keep Legend!

" pro staffers " are sad , people that follow fishing saw the decline of the company about 4 years ago . Who picks up that LegeND warranty?